No-code automation platform Flows has appointed a new vice president of commercial, with Daniel de Souza backing the company to “revolutionise the way businesses automate and manage their operations.”
He will join from Optimove, where, as the global director of partnerships, he enhanced customer portfolios and strengthened relationships with operators and platforms.
Meanwhile, a decade of operational experience, including at Betway, means his “expertise in scaling brands and entering new markets will be invaluable,” Flows said.
De Souza said the “timing felt right” for a new challenge after “an incredible few years” at Optimove.
He said he has observed the “rapidly evolving” industry offering advancements in artificial intelligence and increased automation.
“Flows will revolutionise the way businesses automate and manage their operations, and I look forward to joining the most talked-about start-up in the industry,” De Souza said.
“Having the chance to showcase the product’s potential for both new and established operators, was an opportunity I couldn’t resist.”
Flows CEO James King said: “Dan is a fantastic addition to the team. His experience, industry knowledge and vast network is exactly what we’ve needed to hypercharge our commercial efforts.
“I’m really excited to see the impact Dan will have with us, having witnessed his many successes in previous roles he’s held.
“Look out for Dan at SBC Lisbon and for the many great news pieces and client signing announcements to follow his start with Flows.”
