Caesars Digital has expanded its partnership with Bragg Gaming Group, with the igaming supplier’s games and remote gaming server going live with the operator in Pennsylvania and Ontario.
The launches in the North American markets follow previous collaborations from Bragg and Caesars in New Jersey and Michigan, growing the reach of the supplier’s content on the Caesars Palace Online Casino and Caesars Sportsbook & Casino platforms.
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, commented: “Expanding our catalogue of best-in-class online casino content remains a focus for us. We are proud of our partnership with Bragg, and this expansion is a positive step forward in our journey to bring an elevated experience to our online casino players.”
Through the deal, Caesars’ online casino players in Pennsylvania and Ontario will be able to play Bragg games, including titles featuring the operator’s IP, “Boardwalk Slots Bankers & Cash” and “Lady Luck Egyptian Magic”.
Titles from Bragg’s multiple studio partners, including Incredible Technologies, Bluberi, King Show Games and Sega Sammy Creation, will also be available, as well as titles from the Atomic Slot Lab studio such as “Cai Fu Emperor Ways” and “Queenie” among others.
All online casino games provided via Bragg’s RGS technology come with Fuze promotional tools, which offer player engagement features on games such as free rounds, tournaments and quests.
Garrick Morris, Senior Vice President of Commercial for the US and Canada at Bragg Gaming, added: “We’re delighted to be able to build on our existing relationship with Caesars Digital to include these new regulated jurisdictions which are both very exciting and very important markets for Bragg.”
Earlier this month, Bragg CEO Matevž Mazij showed confidence in the company’s second half of the year and 2025 outlook, following a Q2 financial period where a new quarterly record was achieved.
Mazij added that the provider has diversified its business over various growing igaming markets and product verticals. However, gross profit and adjusted EBITDA were down in comparison to the same period the previous year.
In July, Caesars Entertainment reported its Q2 results, declaring a new Q2 adjusted EBITDA record for its Caesars Digital segment but also a significant total net loss for the quarter.
Tom Reeg, CEO of Caesars, expressed the company’s optimism for the balance of 2024 due to “strong operating trends” from Las Vegas and Digital and the “expected openings of the permanent facility in Danville”, coupled with its $430m capital investment in its rebranded Caesars New Orleans.
Caesars Entertainment has secured a partnership with the Detroit Lions ahead of the new NFL season.
Through the agreement, Caesars Sportsbook will become the team’s official sports betting partner, while Caesars Entertainment will be the team’s official igaming partner.
Custom fan experiences will be made available through Caesars Rewards, with sponsorship assets and the use of official Detroit Lions logos and marks in multiple online casino games on Caesars’ digital platforms.
As part of the deal, Caesars will be launching an online casino live dealer blackjack game featuring a custom-made Detroit Lions felt, set to go live exclusively in Michigan at the start of the 2024-25 NFL season on Caesars Palace Online Casino and Caesars Sportsbook & Casino.
“We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver,” stated Eric Hession, President of Caesars Digital.
“We’ve enjoyed a great relationship with sports fans in Michigan, and partnering with one of the most passionate fan bases in the NFL will help us grow that connection as we continue to expand our offerings in the state with the launch of Horseshoe Online Casino later this year.”
During Lions’ games at Ford Field, Caesars’ brands – Caesars Sportsbook, Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino – will be featured throughout the stadium. The gaming brands will also be present in radio spots on the Detroit Lions Radio Network and on team digital and social media.
In Michigan, Caesars Sportsbook & Casino has offered in-person sports wagering since 2020 and mobile sports wagering since 2021 through a partnership with the Grand Traverse Band of Ottawa and Chippewa Indians.
Detroit Lions Vice President of Corporate Partnership, Mace Aluia, added: “As we embark on this season, we’re proud to enhance our fan experiences with Caesars Entertainment.
“This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us both at Gamedays at Ford Field and through Caesars’ digital platforms here in Michigan.”
