Sports betting technology expert Checkd Dev, part of the award-winning Checkd Group, has expanded its distribution of the Smart Acca product and partnered with 888Africa to launch the product in Africa for the first time.
This Manchester-based company's latest product marks its debut in the African market, aiming to innovate the football accumulator betting experience across the continent. Smart ACCA was initially launched in Angola and Zambia, and will be promoted across other African sites of 888A during the 2024-25 football season.
Smart ACCA will feature on the homepages of the Betlion and 888bets brands, utilizing the new Africa-focused product to enhance the accumulator betting experience for casual players through Checkd Dev's evolving API.
Considering the betting habits of the African gambling market, this tool offers attractive short-odds betting opportunities, supported by Opta data visualizations in an easy-to-understand graphical format covering key indicators (such as form).
Smart ACCA combines a mature self-service accumulator generator UI design with an automatic accumulator betting carousel, all supported by official Opta data and created using Checkd's "auto-betting solution," where preset bets can be added to the betting slip with just one click for seamless betting.
Checkd Dev's latest product follows the launch of Paddy Power's Mix 'N Match betting builder tool, the Boxing News app, and Checkd Dev's Smart Acca iFrame product, which has been authorized for use by top operators like William Hill and Sky Bet.
Checkd Commercial Director Andrew Grimshaw stated, "We are thrilled to expand our existing UK tier-one operator client base through our partnership with the experienced team at 888 Africa."
"We are excited to continue pushing Checkd Dev's expansion into multiple emerging markets by entering the African market for the first time, working with a team that truly cares about improving customer experience is very meaningful."
