A series of enhancements has been announced for NorthStar Gaming’s NorthStar Bets online betting platform.
"We are excited to roll out a broad range of product enhancements to our customers," said Michael Moskowitz, chair and CEO of NorthStar. "Innovation has always been a core value for NorthStar as we seek to maintain a best-of-breed platform that evolves alongside changing preferences and emerging technologies.
“We focus on upgrades that will differentiate us in the marketplace, simplify the customer experience and reinforce our premium positioning."
The product enhancements include a new streamlined navigation and expanded selection of games for the casino section, a bespoke branded blackjack table and an enhanced sportsbook with dynamic navigation, personalised prop bets and intelligent parlay suggestions.
"Today's announcement offers a preview of the innovation fuelling our 2024 strategy. Our product team is executing an ambitious roadmap that balances incremental advancements with groundbreaking features, all meticulously crafted to elevate the attributes our customers value most-reliability, performance, and simplicity," said Dean MacNeil, VP of product and managed services, NorthStar.
