In this exclusive interview with GMB, Otto Bonning, head of sales at DATA.BET, explored the impact of the company's new Scoreboards widget on operator platforms. The executive discussed how this innovative tool enhances user engagement and retention, its contribution to a more engaging eSports betting experience, and how these advancements affect the industry.
DATA.BET, a leading provider of advanced eSports betting solutions, has added the Scoreboards to its premium Data Feed. These widgets are designed to provide real-time updates and visual representations of player statistics, which helps bettors analyze situations and make informed decisions.
Bonning explained that his new widget significantly increases user engagement and retention by providing real-time data, which keeps bettors connected to the action and enhances their overall experience. This continuous interaction results in longer user sessions and higher return rates, giving operators a competitive edge.
By providing comprehensive game information for League of Legends, CS2, Valorant, and Dota 2, the Scoreboards increase the time bettors spend on the operator's platform, leading to higher rates of engagement and user retention.
The Scoreboards offer immediate access to player statistics and match details, allowing users to make quick and informed decisions and ensuring a more enjoyable betting experience. Compared to free data sources and live broadcasts, the widgets are superior in reliability and accuracy, drawing directly from official data. This direct source helps avoid delays and ensures reliable content, crucial for informed betting, especially in high-stake situations.
Additionally, the Scoreboards are optimized to function effectively even in areas with limited mobile internet, such as Latin America, ensuring consistent and high-quality data globally.
In eSports betting, the Scoreboards change the experience from passive viewing to active engagement and in-depth analysis, promoting a more interactive and satisfying experience. This transformation offers better betting outcomes and strengthens users' connection with the game.
Games Magazine Brasil - How does the integration of the Scoreboards affect user engagement and retention on operator platforms?
Otto Bonning - By offering real-time data, they keep bettors connected to the action, enhancing their overall experience. This continuous interaction leads to longer user sessions and higher return rates, giving operators a competitive advantage in retaining their audience.
The DATA.BET Scoreboards provide instant access to player statistics and match information, allowing users to make quick and informed decisions, which is especially crucial in betting, ensuring a more confident and enjoyable experience.
What advantages do the Scoreboards offer compared to free data sources and live broadcast feeds?
The Scoreboards widgets stand out for their reliability and accuracy, obtained directly from official data. Unlike free sources or live broadcasts that often suffer delays, our Scoreboards provide reliable content, essential for making informed bets. This minimizes the risk of delay, which is particularly beneficial in high-risk moments.
It is essential to emphasize that this feature is based on official data, provided by our trusted partners. This makes it possible to optimize our Scoreboards for efficient performance even in regions with limited mobile internet speeds, such as Latin America. This ensures that users in these areas still receive timely and accurate data on the same page, allowing operators to offer a consistent and high-quality experience globally.
How do the Scoreboards contribute to a more engaging and player-centered eSports betting experience? What is the overall impact of these technological advancements on the competitive betting industry?
The widgets transform the betting experience from passive viewing to active engagement and in-depth analysis, making it more interactive and satisfying and allowing bettors to make decisions based on live data. This not only improves betting outcomes but also deepens their connection with the game.
As the industry evolves, operators will require more sophisticated tools that are essential for attracting and retaining bettors. The DATA.BET Scoreboards, along with our Video Streams and future innovations like the Pitch Tracker and Bet Builder, will continue to push the boundaries, offering deeper insights and an even more engaging and convenient experience.
For example, during high-stakes betting tournaments, the Scoreboards help users track player statistics in real time, leading to more accurate and confident in-game bets. Users do not need to switch between multiple screens or rely solely on live broadcasts, which often come with delays.
Can operators find demonstration services of the Scoreboards at upcoming industry events?
We will present the Scoreboards at the SBC Summit 2024 in Lisbon. This will be an excellent opportunity for operators to connect with the DATA.BET team and see firsthand how our widgets can elevate their platforms in the example of the demonstration created in the actual match.
We will also showcase our other latest product releases, including the Pitch Tracker and Bet Builder widgets, which ensure that our customers stay ahead in the competitive eSports betting market.
Source: Exclusive GMB
