This is an initiative by the City Government to raise awareness about the risks of gambling in minors.
Argentina.- The City Government of Buenos Aires, together with the City Lottery (LOTBA), launched a new campaign called «Talking is Winning», aimed at raising awareness about the use of technology and the risks of gambling in minors.
After presenting the slogan at an event held at the Club Ciudad de Buenos Aires, the authorities provided more information about the scope of this campaign, which is part of the efforts of the city government to eradicate illegal gambling and the access of young people to betting sites.
At the launch of the new campaign, the Mayor of Buenos Aires City, Jorge Macri, stated: «Online betting is growing day by day and this is a real problem. We must be very clear and understand that children are off limits».
He added: «Through online betting platforms, practices and habits are developed that can generate anxiety, depression, self-esteem issues, and sleep disorders. When consumption becomes problematic, dialogue is essential to understand where we stand, the severity of the problem, and to combat it in the best way».
For his part, Jesús Acevedo, president of the City Lottery, added: «Minors are the most exposed to gambling addiction as they are much more susceptible and manipulable. When a minor gambles, they do so on illegal sites that do not meet the required standards of control and safety. These are designed with algorithms specifically aimed at detecting their tastes, moods, and vulnerabilities, and creating sophisticated strategies to attract them and make them addicted to gambling».
The campaign «Talking is Winning» promotes dialogue and awareness to work on prevention from a comprehensive and interdisciplinary approach. The campaign targets parents, educators, guardians, families, and the community in general with messages like: «If you think your child is gambling, bet on dialogue», «If you gamble illegally, you always lose» and «Don't gamble with it».
See also: The City of Buenos Aires will prioritize the 19 bills on problem gambling
«Talking is Winning» is part of the comprehensive program «What's at Stake», which promotes responsible and legal gambling. Among the actions carried out, the following stand out:
