Betfair and Cruzeiro are close to finalizing the renewal of their master sponsorship contract for another two years. Currently, the betting house disburses R$ 25 million per year and the renewal is estimated to be between R$ 50 and 60 million, with additional bonuses for goals to be achieved by the club from Minas Gerais.
Betfair took over the most prestigious spot on Cruzeiro's uniform at the beginning of 2023, in a contract worth R$ 25 million per year. In recent months, the Fox has been approached by various betting houses, aware of the end of the contract with the celestial club, but the board was certain of the renewal and kept Betfair at the top of the list.
The current contract in force with Betfair was signed during the period when the brand ambassador, Ronaldo Fenômeno, owned SAF Cruzeiro. Throughout this period, numerous actions were carried out to reinforce Betfair's sponsorship of the Fox.
Now, with a pre-agreed contract, the parties have reached values in the order of R$ 50 to 60 million, with bonuses to be paid for some goals to be achieved by Cruzeiro, which should raise the amount to values very close to those paid by Betfair to Vasco da Gama (R$ 74 million per year).
The head of sponsorships at Betfair, Aidan Kilcoyne, states: “In recent years, our partnership with Cruzeiro has allowed us to promote and support the sport on various fronts in an important comeback in the history of the club, as well as bringing Cruzeirenses closer to their beloved team. We are very proud of everything we have built with the club so far and are excited about the future of this partnership and another chapter together”.
“Betfair is committed to continuing to tell a success story with the Greatest of Minas and the fans of Cruzeiro can count on Betfair. We have many plans alongside the Fox and hope to add even more value to this partnership in the coming years”.
One of the largest providers of online sports betting in the world, Betfair is the official sponsor of the Cruzeiro and Vasco da Gama teams. The company, founded in London in the year 2000, was a pioneer in offering peer-to-peer betting (Betfair Exchange) and manages a complete set of sports betting, entertainment events, and online gaming products for more than four million customers over 18 years old worldwide.
Thanks to its cutting-edge technology, the platform offers a wide catalog of products that allows betting with your own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries, including Spain, Italy, Malta, and Great Britain.
Source: GMB
