Caesars Entertainment, Inc. has partnered with the Detroit Lions to become the official sports betting partner through Caesars Sportsbook and the official iGaming partner for the NFL team.
This partnership promises to provide exclusive experiences for Caesars Rewards members and will feature the Detroit Lions brand in various new online casino games soon to be launched on Caesars' digital platforms.
As part of this partnership, the first game to be launched will be a live dealer blackjack game themed around the Detroit Lions. This unique game is expected to debut exclusively in Michigan during the 2024-25 NFL season. It will be available to players aged 21 and over on the Caesars Palace online casino and Caesars sports betting and casino platforms.
On Sunday, September 8, the Lions will host the season opener at Ford Field in downtown Detroit, facing the Los Angeles Rams.
Exclusive Fan Engagement
Eric Hession, President of Caesars Digital, emphasized the significance of this partnership, stating: "We are thrilled to partner with the Detroit Lions to bring opportunities that match their fans' interests, a unique royal experience only Caesars can provide." Hession added that this partnership will help deepen Caesars' connection with sports fans in Michigan and expand its services in the state, including the anticipated launch of the Horseshoe online casino later in 2024.
Mace Aluia, Vice President of Corporate Partnerships for the Detroit Lions, expressed excitement about the partnership, stating: "As the season begins, we are proud to enhance the fan experience in collaboration with Caesars Entertainment." He added that this partnership will provide unique engagement opportunities for fans on game days and through Caesars' digital platforms at Ford Field.
Caesars sports betting, Caesars sports betting and casino, Caesars Palace online casino, and the upcoming Horseshoe online casino will be prominently displayed during Lions games at Ford Field. These brands will also appear in Detroit Lions broadcast network advertisements and on the team's digital and social media channels.
Caesars Entertainment Expands in Michigan
The partnership with the Detroit Lions is part of Caesars Entertainment's growing influence in Michigan and Ontario. Caesars Entertainment has been operating in Windsor, Ontario, where it runs the renowned Caesars Windsor Hotel. The Windsor branch opened Ontario's first full-service sports betting company, Caesars Windsor Sportsbook, in January 2023, providing a premier venue for fans in Michigan and Ontario to watch and bet on sports events, including Detroit Lions games.
In Michigan, Caesars Sportsbook has been offering live sports betting since 2020 and mobile gaming since 2021 through partnerships with the Ottawa and Chippewa Indians. The platform provides a premium gaming experience for residents of Michigan and continues to reward players through the leading loyalty program, Caesars Rewards. Reward points earned from betting can be redeemed for exclusive experiences and used directly within the app.
In 2023, Caesars launched the Caesars Palace online casino, bringing the iconic Las Vegas brand into the online gaming world. The platform currently serves players in five states and provinces, including Michigan and Ontario, offering an easy-to-use experience comparable to the luxury and excitement of Las Vegas' Caesars Palace.
As Caesars Entertainment continues to expand, the company explained in an official press release that it remains committed to promoting responsible gaming. In 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Ontario Responsible Gaming Commission, recognizing its adherence to top-tier responsible gaming practices. Additionally, the National Council on Problem Gambling awarded Caesars the Corporate Social Responsibility Award, further solidifying the company's commitment to safe and responsible gaming practices.
