Boomerang’s attendance at SiGMA East Europe saw the company’s partnership with football club AC Milan take centre stage.
Two visitors to the Budapest, Hungary, expo won tickets to their choice of AC Milan league games at the team’s San Siro stadium this season.
Boomerang Bet, Boomerang’s operator arm, is the official regional betting partner of AC Milan in Europe.
“In addition to the thrilling raffles and engaging performances, the Boomerang affiliate team conducted numerous meetings with partners throughout the two-day event,” Boomerang said of the event.
“These interactions provided valuable opportunities to strengthen existing relationships, explore new collaborations, and discuss future strategies.”
Boomerang’s affiliate managers also attended Affiliate World, which followed straight after SiGMA East Europe.