Concerns About Advertising
When asked about potential concerns regarding betting and gambling advertisements, a significant portion of respondents (39%) expressed worries about children being exposed to such content. Another 26% were concerned about problem gambling.
However, the survey found that the primary concerns for Australian voters were the cost of living (67%) and housing (39%), with problem gambling and betting receiving considerably less attention, with only 2% listing it among their top three concerns.
Survey Question: When considering betting and gambling advertisements more broadly in Australia, what concerns do you have, if any? Source: Freshwater Strategy
Public Opinion Favors Restrictions Over a Complete Ban
Despite increasing calls for a total ban, the survey results show that most Australian voters (56%) prefer other options such as stricter regulations rather than an outright prohibition (37%). This view is particularly evident among regular bettors, with 52% supporting restrictions over a complete ban, and only 31% favoring a total ban.
The survey also revealed that more than half of Australian voters (53%) are unaware of the calls to ban gambling advertisements.
Survey Question: What outcome would you prefer for betting and gambling advertisements? Source: Freshwater Strategy.
Call for Balanced Reform
Kai Cantwell, CEO of Responsible Gambling Australia, responded to the survey, explaining that when faced with balanced and evidence-based alternatives, such as opt-out clauses and age verification measures, most Australians prefer these options over a complete ban. Cantwell noted that responsible reform should aim to protect children and vulnerable Australians while avoiding harm to industries such as sports, racing, and media to address public concerns.
Kai Cantwell stated, "A complete ban would push Australians towards unregulated, tax-evading offshore providers, posing greater risks to consumers." He added that utilizing modern technology, such as ensuring that only verified adults can see gambling advertisements, can strike a balance between protecting vulnerable groups and maintaining a regulated, responsible gambling environment.
Kai Cantwell warned that excessive regulation could have unintended consequences. International evidence suggests that banning legal advertisements often drives consumers towards illegal operators who engage in predatory behavior, undermining efforts to create a safer gambling environment. Moreover, legal providers contribute significant taxes and fees to the Australian economy, supporting vital services such as health and education.
