EstrelaBet, the main sponsor of Ponte Preta, has expanded its partnership with the club by participating in the revitalization of the entrance hall of the lifetime and box sector of the Moisés Lucarelli stadium in Campinas (São Paulo). Now, the space is renamed "EstrelaBet Lifetime and Box Sector" and reinforces the brand's presence in the heart of Macaca's home. The contract is valid until the end of the 2024 season.
The sector underwent a remodeling and revitalization process, which also had the support of EstrelaBet. “Contributing to the revitalization of a noble sector of Moisés Lucarelli, one of the most traditional stadiums in the interior of São Paulo, is a great honor for EstrelaBet. Stamping our brand in this place is more than a sponsorship action; it is about building a legacy that endures, reflecting the strength of our partnership with Ponte Preta and the commitment to generate value that goes beyond the contract time”, states Leandro Figueiredo, head of sponsorships at EstrelaBet.
According to André Procópio Sales, marketing director of Ponte Preta, the partnership with EstrelaBet is an important milestone for the club. "This partnership with EstrelaBet represents a significant step towards the modernization and strengthening of the Moisés Lucarelli stadium, a historical heritage of Ponte Preta and Campinas and of our country. The expansion of the partnership and the investment in the revitalization of the lifetime and box sector reinforce the commitment of both parties to provide an even more special experience for our fans”, says the director.
To celebrate the 76th anniversary of the stadium, this Thursday (12), EstrelaBet has prepared various activations during the game on Friday (13), when Macaca hosts Ituano, for the 26th round of the Brazilian Serie B Championship. On the occasion, the betting company will offer items such as balloons, a big flag for the fans, and giveaways through promotional actions.
With 75 years of history, the Moisés Lucarelli has a capacity for more than 17,000 spectators. The stadium has hosted historic matches at state, national, and even continental levels, such as the quarter-finals of the 2013 Copa Sudamericana, in a historic runner-up campaign by Ponte Preta.
Source: GMB
