Alex Green will join ZEAL as the Vice President of Gaming in mid-October. Green will be responsible for managing and expanding ZEAL's online gaming business.
Alex Green is a veteran in the lottery industry. Born in the UK, he has held various positions in the National Lottery over the past 20 years, working for the former official operator Camelot and most recently for the new official operator Allwyn UK.
He has extensive experience in leading teams to achieve revenue growth through strategic planning, product development, and commercial management of lottery games. Recently, Green led the channel operations team of Allwyn UK in the UK, managing 240 employees.
Alex Green said, "I am very much looking forward to taking charge of ZEAL's online gaming business. Since launching online games, ZEAL has achieved tremendous success in a relatively short period of time, and I look forward to working with the team to strategically increase revenue."
ZEAL's CEO Helmut Becker said, "Alex Green is a well-known industry expert with rich experience and extensive knowledge in the lottery and online gaming fields. His talent as an expert in online gaming in the lottery sector is exactly what we need to establish ourselves in the mid to long-term market and achieve sustainable business development. We are proud to have found the right person like Alex to help our gaming business achieve stronger growth with a unique value proposition."
