Supplier Stats Perform has established a new partnership with the English Football League (EFL) after securing exclusive international betting live streaming rights.
This collaboration will begin at the start of the 2024/25 season, aiming to enhance the organization's user experience and player products using Stats Perform's technology and Opta data.
Earlier this year, Stats Perform reached a sports betting technology agreement with Kindred. Recently, in June, Stats Perform partnered with ICC to become its official data partner, followed by a collaboration with Novibet ahead of the Copa America and Euro 2024.
Stats Perform's Chief Betting Officer Andrew Ashenden commented on this latest deal, stating: "We are thrilled to add the legendary teams and exciting high-quality matches of the English Football League to our Bet LiveStreams product. This agreement underscores our commitment to helping our licensed sports betting partners provide the most trusted and engaging sports betting experience. The EFL's long history and passionate fan base make it an ideal addition to our services."
This latest news for the English Football League comes after the announcement of a new code of conduct related to gambling earlier this summer.
Ben Wright, Chief Commercial Officer of the English Football League, said: "We are delighted to partner with Stats Perform, a trusted global leader in sports AI and technology and a pioneer in betting live streaming. We look forward to working closely together to launch exciting and innovative products."
