Belatra Games announced its entry into the Serbian market through a strategic partnership with MerkurXtip, a major local sports betting and gaming operator. The agreement is a significant milestone in the company's ongoing strategy to expand its presence in Europe.
MerkurXtip, a distinguished member of the Gauselmann Group based in Germany, has emerged as a significant player in both the offline and online gaming sectors throughout Serbia, making it an ideal partner for the brand.
Through this collaboration, the company is excited to bring the entire Belatra portfolio to the Serbian market, offering players a rich and diverse selection of entertainment options.
Belatra's portfolio includes everything from classic slot games like the 'Fruit Cocktail' series to innovative slots filled with various bonuses, along with several versions of roulette (including European and American variations), bingo, and instant win scratch games.
“We believe these offerings will captivate and engage the Serbian gaming community,” states the Belatra team.
Mikhail Voinich, Business Development Director at Belatra, shared his thoughts on the deal: “Partnerships are the foundation of Belatra's development strategy, allowing us to expand our reach into new markets. Collaborating with MerkurXtip, a partner known for its expertise and professionalism in the Balkans region, has been a seamless and rewarding experience.”
“Moreover, the entire process was overseen by our partners for the Balkans region, iGaming Advisor, who assisted us at every step of the way.”
Nenad Aleksic, Head of Online Business at MerkurXtip, expressed his enthusiasm, stating: “This partnership strengthens our position as a leading gaming operator, offering an innovative gaming experience with original content through a diverse selection of exciting casino games now available on our platform.”
“We look forward to a successful and mutually beneficial collaboration with MerkurXtip as we continue to grow and innovate in the European gaming market,” concludes the Belatra team.
Source: GMB
