The OneTwenty Group announced the launch of its localized versions of BettingOdds.com for the regulated Brazilian and Spanish markets. Explaining the motivations for these new developments, the company states: 'Brazil represents a sector of immense potential, driven by its passionate sports culture and an evolving regulatory landscape'.
Following the successful expansion of the OneTwenty Group to the Netherlands just before Euro 2024, the company is excited to expand into these two significant regulated markets, now available at bettingodds.com/br/ and bettingodds.com/es.
This expansion marks a significant milestone in their mission to provide comprehensive and high-quality betting odds and comparisons for sports enthusiasts worldwide.
"Brazil represents a market of immense potential, driven by its passionate sports culture and an evolving regulatory landscape. In less than a year, Brazil has emerged as one of the largest betting markets in the world", explains the OneTwenty Group.
Major international players, including MGM Resorts, Entain Group, and Flutter Entertainment, have already registered Brazilian licenses, signaling the explosive growth of the market. Brazil offers OneTwenty a unique opportunity to engage with a vast audience of bettors who are eager for a localized, reliable, and insightful betting odds service.
On the other hand, Spain offers OneTwenty a mature and regulated market with a perspective of stable and responsible growth. Recent regulatory changes have propelled the Spanish online betting market on an upward trajectory, making it one of the most well-regulated markets in Europe. With Gross Gaming Revenue (GGR) increasing nearly 30% year over year, Spain presents a significant opportunity for OneTwenty to expand its presence in a market known for its stability and robust growth potential.
"Entering the Brazilian and Spanish markets aligns perfectly with our vision of empowering sports bettors with the best tools and information in globally regulated markets", said Chris Russell, CEO of OneTwenty.
"With over 60% of our revenue already generated from locally regulated markets, this move represents a fundamental opportunity to diversify our revenue streams beyond the UK market, which currently accounts for 50% of our total revenue".
OneTwenty states that the company understands the importance of offering a localized experience to its users: "Our Brazilian and Spanish offerings focus on the most popular sports in these jurisdictions. This ongoing localization effort ensures that our platform will increasingly resonate with local users in our key markets."
"Furthermore, our expansion into Brazil and Spain is supported by our commitment to forming strong partnerships with local and international operators. Strategically, we continue to focus our attention on working with clients we believe will be long-term winners in the iGaming, online betting, and sports media sectors".
The company states that the launch of BettingOdds.com in Brazil and Spain "is just the beginning". In 2025, the Group will follow this launch with other tier 1 sports media properties it owns, including Squawka.com.
Source: GMB
