As the iGaming affiliate market continues to grow, many professionals question what the necessary requirements for success are. In this exclusive article for GMB, 1win Partners points out that technical skills are important, but to ensure the best performance in the segment, interpersonal relationships are becoming increasingly relevant and can be the 'Midas touch' in the business.
To work successfully in any area, a person needs to have a specific set of technical and interpersonal skills, and affiliate marketing is no exception. However, in the era of rapid AI development and its widespread implementation, technical skills are increasingly taking a back seat. Interpersonal skills, on the other hand, are only gaining relevance. This trend has not escaped 1win Partners. We are ready to tell you all about soft skills.
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What are hard and soft skills?
As you already know, hard skills are a person's professional abilities that can be measured, with greater or lesser accuracy. For example, knowledge of programming languages or knowledge of specific software.
Soft skills - these skills cannot be touched or measured because they are related to a person's qualities as an individual. For example: empathy, creativity, stress resistance, etc.
As we mentioned at the beginning, in the era of widespread adoption of artificial intelligence, hard skills are gradually losing their relevance. Currently, AI can already perform complex calculations, conduct analyses, and write codes. This is just a small part of its capabilities. But, for example, artificial intelligence is still not capable of establishing communication in a team or conducting negotiations.
Of course, this does not mean that technical skills are not necessary. Just as designers are sought after for their ability to work in graphic editors, an affiliate marketing professional who has never seen an advertising office will probably not be hired. But the opposite also happens: no matter how good you are at running advertising campaigns, if you are a person who does not engage, it will be difficult to receive a job offer.
What specific skills are needed?
Now let's find out what specific skills you need to have if you plan to grow in affiliate marketing.
* Communication - One of the main skills of affiliate marketers. Establishing communication within the team, networking at conferences and events - this is what you need to do if you want to succeed in this field, it is not possible to do it without communication skills.
* Critical thinking - The ability to look at a situation from the outside and objectively assess without getting lost in an endless stream of information. Without this skill, you will not be able to create process and work with advertising campaigns.
* Feedback - The ability to work with mistakes and thus improve, distinguishes a good partner from a bad one. And it is important to be able not only to give feedback but also to receive. Remember that the main goal is to improve performance.
* Organization - To work efficiently, you need to be able to organize your workflow and allocate resources appropriately. And as modern affiliate marketers often combine multiple functions, from designer to programmer, it will not be possible to succeed without a clearly structured system.
* Stress tolerance - Affiliate marketing is an extremely stressful sphere of activity. Waves of bans, negatives, and other problems that everyone faces. In moments like these, it is especially important to stay calm and wisely calculate your emotional resources.
* Learning ability - It goes without saying how fast and dynamic the world around us is changing. All these changes also affect affiliate marketing. You need to be able to adapt to all changes, seek and absorb new information like a sponge, and not be afraid to ask for help from more experienced people.
* Creativity - Creative thinking can be useful in many situations, from creating creative pieces for an advertising campaign to thinking outside the box to solve technical problems.
When interpersonal skills are especially important
Interpersonal skills play a key role if a person is starting in affiliate marketing or vice versa, if they are already setting up and organizing their own team.
Let's start with those who have just arrived. Often, people without experience are considered for the junior position. Therefore, interpersonal skills are the only thing that can attract the employer. Naturally, preference will be given to those who easily adapt to the team and learn quickly.
In addition, interpersonal skills play a decisive role if several people with more or less equal skills apply for a position. In these situations, HR will favor the person whose interpersonal skills are more suitable for the team.
And if you aim to be the head of a team or a separate department, you will not be able to organize your work and build relationships with your subordinates without well-developed interpersonal skills.
Conclusion
Regardless of your position and function in the team, developing interpersonal skills will never be a disadvantage. They can and should be used both at work and outside of it. And if you realize that these skills are not your strong point, then, by all means, develop them. After all, they are the basis for the best creative ideas, collaborations, and partnerships.
And the best partner – 1win Partners – is already waiting for you. Write to our manager for the best market conditions and don't forget to subscribe to our social networks!
Source: 1win Partners
