The Online Betting Guide (OLBG) has agreed to a multi-year deal to become the official jersey sponsor of the Gibraltar Lions Football Club.
OLBG will also become the official training kit sponsor for the Lions, with the new jerseys branded with the OLBG logo for the 2024/25 season set to launch in July.
Founded in 2002, OLBG, and the Gibraltar Lions, established in 1966 during England's World Cup victory, were specially approved by the Football Association to incorporate the three lions into the club's logo.
Mark Palmer, CEO of Gibraltar Lions Football Club, stated: "We are thrilled to officially announce a multi-year primary club partnership agreement and are delighted to welcome OLBG into the Gibraltar Lions Football Club family.
"When I first met Richard and Toby, I immediately knew they and their brand were exactly the main club partners we were looking for. We are excited to start this productive partnership, which we all anticipate will enhance both brands' visibility and allow fans worldwide to learn about us."
Richard Moffat, CEO of OLBG, added: "We are delighted to enter into a multi-year main club partnership agreement with the Lions, a club with a rich tradition. We look forward to helping them tell their story to football fans across the UK.
"We are an ambitious brand, and the new ownership of Lion has impressed us deeply, aligning well with our ambitions and drive.
"We are very excited about their journey and look forward to announcing more details of our partnership and launching the kit when appropriate."
