Bally’s has partnered with EPIC Global Solutions to promote responsible gaming practices and raise awareness of gaming’s potential impacts.
The three-year partnership will see EPIC’s lived experience team educate Bally’s partners across the UK and the US as part of their “shared commitment to creating safer and more enjoyable gaming environments”.
The two organisations aim to “set new standards for responsible gaming and create a safer and more enjoyable gaming environment for all”.
Robeson Reeves, CEO of Bally’s Corporation, commented: “Bally’s and EPIC Global Solutions are committed to setting new standards for responsible gaming with a three-year commitment.
“Together, we are creating safer and more enjoyable gaming environments through educating multiple partners in the gaming ecosystem, harnessing the power of EPIC’s lived experience approach in both the UK and US.”
Through the partnership, Bally’s and EPIC aim to emphasise the importance of responsible gaming to “minimise the negative impact of gaming and ensure a more responsible approach within the industry”.
In the US, Bally’s employees will receive training from EPIC’s lived experience team, benefiting those who work on the casino floor or in customer service roles to help them make informed decisions and improve customer engagement “with their wellbeing and enjoyment in mind”.
EPIC and Bally’s will also produce social media and digital campaigns to provide responsible gaming best practice advice and highlight gaming’s potential consequences.
“We are excited to partner with Bally’s to drive positive change in the gaming industry,” added Paul Buck, Founder and CEO of EPIC Global Solutions.
“By leveraging EPIC’s lived experience approach, we can make a significant impact on responsible gaming practices globally.”
NuxGame has turned to TaDa Gaming for its latest aggregation partnership by adding the supplier’s proprietary content to its third-party platform.
Under the terms of the agreement, NuxGame will offer TaDa Gaming’s roster of slot content to its network of affiliated operators. Each of the studio’s titles will become available via the platform’s online casino offering.
Ray Lee, Director of Business Development, at TaDa Gaming, commented: “We are delighted to partner with an established platform like Nux to bring our diverse and innovative portfolio to an ever-wider audience.
“Their efficient integration and technical prowess will ensure seamless delivery of our magical content. We are looking forward to working together.”
Included in the aggregation partnership, operators with access to the NuxGame platform will also benefit from additional gamification capabilities and advanced engagement features supplied by TaDa Gaming.
These will include the studio’s Win Cards gamification tool that allows players to unlock free spins within specific games to add “an extra layer of excitement” to the player experience.
Dmitry Volkov, CRO at NuxGame, added: “We’re delighted to collaborate with TaDa Gaming, whose industry expertise brings unique engagement features like advanced gamification, tournaments, and Win Cards. Their support for multi-currency, multi-language environments also ensure global reach.
“This partnership further enhances our diverse array of gamification tools, from tournaments to promotional features, helping operators boost player interaction and retention. Together, we continue to deliver innovative solutions for a modern, multi-platform gaming experience.”
One slot release that is likely to be included in the integration is Nightfall Hunting, a horror-themed slot release that offered an abundance of blood-curdling features to clinch SlotBeats’ latest Slot of the Week title.
