Kambi Group plc is globally recognized as a reliable sports betting partner and has now entered into a multi-year strategic partnership with KTO Group, one of the leading online betting and gaming operators in Brazil. This key agreement will enable KTO to transition from its current third-party sports betting provider to adopting Kambi's advanced and flexible turnkey sports betting solutions.
Kambi's Successful Experience in Latin America:
Kambi's technology is acclaimed for its scalability and reliability, particularly proven in various markets across Latin America. The company offers end-to-end sports betting solutions that integrate advanced artificial intelligence trading capabilities, comprehensive coverage of popular sports events in Latin America, and the award-winning Bet Builder with real-time betting and cash-out options. These features consistently provide top-tier products for partners in highly regulated environments, highlighting Kambi's commitment to exceptional service in the region.
Since its establishment in 2019, KTO has rapidly risen in the Brazilian betting and gaming industry. Through strategic marketing efforts, including influencer collaborations, brand ambassadors, and local sponsorships, KTO has successfully captured a significant market share. The company is led by a team of experienced industry professionals who have a deep understanding of local market dynamics, which is crucial for building a strong customer base and consolidating KTO's market position.
The timing of this partnership is strategically significant, aligning with Brazil's anticipated launch of a regulated sports betting market in early 2025. This development is expected to make Brazil one of the largest regulated betting markets globally. Kambi's collaboration with KTO not only solidifies its position as a leading B2B sports betting provider in Latin America but also extends its influence to other regulated jurisdictions in the region, including Argentina, Colombia, Mexico, and Peru.
Executives' Views on the Partnership:
Kambi's CEO Werner Becher is enthusiastic about the partnership, stating in the company's press release: "We are thrilled to announce this exciting partnership with one of Brazil's leading sports betting operators, KTO. Both companies have a keen interest in delivering an excellent sports betting experience, and this collaboration will elevate KTO's sports betting products to a new level. By leveraging Kambi's advanced technology and expertise, KTO is well-positioned to expand its foothold in Brazil as it prepares to launch one of the world's largest regulated sports betting markets."
KTO's founder and CEO Andreas Bardun agrees: "Working with Kambi is a significant milestone for KTO. Kambi's cutting-edge technology combined with their understanding of the sports betting industry will enable us to enhance our product offerings and provide a first-class experience for our customers. We are excited to utilize Kambi's products and expertise to grow our brand in the Brazilian market."
This partnership marks an important step for Brazil in enhancing the sports betting experience, bringing a bright future for Kambi and KTO in the expanding global sports betting landscape.
