NE Group has entered into a new partnership with sports betting technology provider Sporting Solutions. Under the terms of the agreement, NE Group will implement Sporting Solutions' odds and risk management solutions across all sports events on its platform.
This deal allows operators using NE Group's sports betting platform to access Sporting Solutions' Odds Services + (OS+) product and new betting decision engine.
These tools provide automated risk management, dynamic betting limits at the time of wager acceptance, and odds based on real-time liabilities and player profiles.
NE Group CEO Imran Bukhari stated, "This partnership will strengthen our ongoing commitment to genuinely helping users. Sporting Solutions' proven track record and top-tier risk management tools will give our clients a competitive edge."
Sporting Solutions Commercial Director Will Fyler added, "OS+ is a proven product that can increase profits for operators. We are delighted that NE Group can leverage our pricing and risk management capabilities, especially our new betting decision engine, which will offer pre-betting functionality, allowing us to provide a complete managed trading solution."
In May 2024, NE Group appointed Vishal Vijay Zend as Product Director. Zend, with over a decade of experience managing SaaS-based products and having worked in the iGaming and technology sectors at companies like Kenexa Technologies, Supreme Soft, Advent Global Solutions, Innominds, and TechMojo Solutions, will focus on the development of sports betting, gaming, and player account management (PAM) at NE Group.
In March 2023, Sporting Solutions extended its long-term partnership with sports betting and iGaming supplier FSB. This expanded partnership includes integrating Sporting Solutions' odds services into FSB's omnichannel sports betting through the cloud-based Connect platform, which supports pre-match and in-play trading, automated schedule booking, and margin management.
Sporting Solutions provides data services and risk management software to the global sports betting industry. Their initial collaboration with FSB began in 2014, integrating real-time data services into FSB's sports betting platform.
