MGM Resorts International and BetMGM have renewed their partnership with the American Gaming Association to promote Responsible Gaming Education Month in the US in September.
As part of the collaboration, the GameSense responsible gaming program will be promoted at NFL stadiums “more often and in more prominent venue locations during each game”, providing “positive, transparent and proactive engagements with guests and customers about how to gamble responsibly”.
GameSense messaging will be promoted at: Acrisure Stadium (Pittsburgh Steelers), Allegiant Stadium (Las Vegas Raiders), Empower Field at Mile High (Denver Broncos), Ford Field (Detroit Lions), GHEA Field at Arrowhead Stadium (Kansas City Chiefs), M&T Bank Stadium (Baltimore Ravens), MetLife Stadium (New York Jets), Nissan Stadium (Tennessee Titans), State Farm Stadium (Arizona Cardinals).
MGM Resorts and BetMGM had a similar responsible gaming partnership with the AGA in place at NFL stadiums during RGEM last year.
“We’re excited to bring responsible gaming initiatives directly to fans in these NFL venues again this season,” commented Rhea Loney, Chief Compliance Officer at BetMGM.
“We are setting a new standard for safety and awareness in the industry. At BetMGM, we believe that protecting our players and promoting responsible play is essential to the future of sports betting.”
In the coming months, BetMGM will air advertisements with its brand ambassadors sharing engaging messaging similar to its responsible gaming commercial featuring NHL star Connor McDavid.
MGM Resorts is also contributing $440,000 to fund responsible gaming research through the International Center for Responsible Gaming and Kindbridge Research Institute, which aims to “advance industry best practices and fill significant research gaps on under-studied populations, including women military Veterans”.
Stephen Martino, SVP and Chief Compliance Officer at MGM Resorts, noted: “The importance of responsible gaming research funding cannot be overstated.
“As a gaming industry leader, it’s imperative that our company supports efforts to better understand the diverse impact gambling has on various populations, including those that may be at greater risk of developing problematic behaviours.”
During RGEM, MGM Resorts and BetMGM will continue to raise employee awareness of responsible gaming via extensive training.
MGM Resorts’ GameSense advisor program has recently certified more than 500 customer-facing employees, while BetMGM training will include education for VIP staff, in addition to advancing responsible gaming through lived experiences with its EPIC Global Solutions partnership.
GameSense messaging will also be prominently displayed on table games throughout the operator’s properties across the US, with similar messaging on all slot machines, 8,000 of which will feature QR codes for responsible gaming information and education materials.
MGM Resorts’ Las Vegas marquees and more than 35,000 screens across the company’s portfolio will display responsible gaming tips, while improved responsible gaming tools will be released on the BetMGM platform, designed to help players “manage their budgets, stay within their limits and promote a responsible and sustainable entertainment experience”.
MGM Resorts and BetMGM also continue their partnership with the AGA’s ‘Have A Game Plan. Bet Responsibly.’ public service campaign to educate new and seasoned bettors on responsible sports wagering.
“Collaboration is integral to strengthening our collective responsibility efforts,” added Joe Maloney, SVP of Strategic Communications for the American Gaming Association.
“Both in their work with the AGA and throughout the legal, regulated gaming industry, MGM Resorts and BetMGM continue to be leaders in forming innovative partnerships that are advancing responsible gaming in meaningful ways.”
Gaming Innovation Group has laid out the timeline for the planned restructuring process of its business, in which the GiG brand will be split into two.
The igaming technology company said that on 23 September, a special shareholders meeting will be held to put forward a proposal to complete the restructuring, which has been in the works since a strategic review was initiated in February 2023.
In turn, this split of GiG will create two separate entities, Gentoo Media (formerly known as GiG Media) and GiG Platform, the latter of which will be spun off to operate as an independent public company.
Subject to the proposal being approved, GiG has stated that the spinoff “will be completed in the form of a distribution in kind in Euronext Securities Oslo of one Norwegian Depositary Receipt (NDR) per share held in GiG” with the ISIN number for the NDRs being 0013326033.
The company added that each NDR will represent the beneficial interest in one share in the Maltese company which will operate GiG Platform, GiG Software PLC.
Outlining its restructuring timeline, GiG said that the last day of trading in the GiG share inclusive of the right to receive NDRs will be 23 September 2024, with the date of resolution taking place on the same day.
The ex-date and record date will then be the following two days on the 24 September and 25 September respectively, followed by the distribution date, which will be on or about 30 September.
In addition, GiG provided information for investors holding shares in Euroclear Sweden trading on NASDAQ Stockholm. The company stated that they will receive “one Swedish Depository Receipt (SDR) per share held in GiG” and that the ISIN number for the SDRs is SE 0022760229.
The company claimed that according to third-party analysis, “GiG Platform may be valued at 14% of the total value of GiG before the Spinoff” on average.
However, GiG noted that the analysis was “prepared for general distribution and not intended to be advisory and that they may not be indicative of the market capitalisation of GiG Platform once trading in the GiG Platform depository receipts commences at the NASDAQ First North Premier Growth Market in Stockholm”.
