Play'n GO has announced a historic partnership with the major Kenyan operator Betika, marking a significant moment in the company's expansion of exceptional content across Africa. The agreement allows the titles of the Swedish gaming giant to be available on Betika in Kenya, Ghana, Tanzania, Democratic Republic of the Congo, Zambia, and Uganda.
As part of this partnership, Play’n GO will integrate its extensive portfolio of premium casino games, such as Book of Dead, Rise of Olympus and Gemix into the Betika platform, providing a superior gaming experience to players across the continent.
This move highlights Play’n GO's commitment to bringing world-class entertainment to new markets, which is a novelty for the globally renowned supplier and underscores Betika's dedication to offering diverse and high-quality gaming options.
Play’n GO is active in over 30 jurisdictions worldwide and boasts a portfolio of more than 350 world-class active game titles.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “We are very excited to announce this partnership with Betika, which gives us entry into several new markets for Play’n GO. Betika is one of the leading operators across the African continent, and joining forces with an operator of their experience and seriousness is a wonderful opportunity for our business.”
“Betika shares our goal of a regulated and sustainable industry, and this announcement marks the beginning of what we believe will be a very successful partnership.”
Betika has established itself as a major player in Kenya's betting industry, known for its commitment to providing an excellent user experience and a wide range of betting options. By incorporating Play’n GO's renowned games, Betika aims to further enhance its offering and attract a diverse range of players.
Peter Stagles, Head of Gaming at Betika, commented: “The partnership with Play’n GO is a significant step for Betika. The impressive lineup of Play’n GO games is the perfect complement to our platform, and we are confident that this collaboration will set new standards in the African gaming industry.”
“We look forward to working together to provide exceptional entertainment to our players. This collaboration is expected to bring enhanced gaming opportunities and excitement to players across Africa, marking a new chapter in the rapidly evolving gaming sector of the continent.”
More on working with Play’n GO in continental Africa and other regulated markets at playngo.com.
Source: GMB
