This extension agreement spans a total of four years.
Brazil.- The sports betting house Betfair extended its main sponsorship with the Brazilian club Cruzeiro until 2026, thus consolidating a partnership that began in January 2023.
This extension agreement, which will cover a total of four years, reaffirms Betfair's commitment to the team and its fans.
Aidan Kilcoyne, head of Sponsorships at Betfair, expressed to the Brazilian press his satisfaction with the collaboration, noting that it has allowed the company to support the sport and connect more fans with the club during a significant phase in Cruzeiro's history. Kilcoyne also highlighted the company's pride in the achievements obtained so far and its enthusiasm for the future of the partnership.
See also: The Serie A of the Brasileirão is the league with the most clubs sponsored by betting houses in the world
Although the financial details of the agreement have not yet been disclosed, it is expected to be one of the most significant sponsorship contracts in the country. Kilcoyne assured that Betfair is committed to continuing to add value to the partnership and to carry out many future plans alongside Cruzeiro, thus offering more benefits to the fans.
Betfair, Cruzeiro and the Observatory of Racial Discrimination in Football carry out actions to fight against discrimination in football, promote equality and representation, as well as highlight the social responsibility of companies to deepen the discussion about racism in this sport. A few months ago, they auctioned off the jerseys used by Cruzeiro in the last match against Uberlândia in the Campeonato Mineiro.
This is about the midfielder from Sporting Kansas City, 26-year-old Felipe Hernández, who had already been sanctioned for the same issue in 2021.
USA.- The Major League Soccer of the United States is one of the entities known for its strict policies aimed at maintaining transparency in the game. Therefore, players who engage in practices that harm transparency are immediately sanctioned.
This is the case of the 26-year-old midfielder from Sporting Kansas City, Felipe Hernández, a Colombian footballer whose contract with the league was terminated for violating the league's betting policies.
In the case of Hernández, this is the second time he is involved in such an issue. In 2021 he was sanctioned for violating the MLS's "integrity rules and standards of conduct" and had to wait until the beginning of 2022 to play again, provided he stayed away from gambling.
See also: IBIA calls on Latin American jurisdictions to adopt strong provisions on integrity in sports betting
After a thorough investigation by the entity in charge of Major League Soccer, it was determined that the Colombian again violated the league's betting policies.
Furthermore, as a case of recidivism, the decision was made to terminate his contract, specifying that he will be eligible for reinstatement from January 1, 2026 provided the corresponding application is made to the Commissioner's office.
