The platform launched yesterday (September 12), with Antonio Ruggeri leading Scoreconnect.
Ruggeri stated: "Scoreconnect will completely transform the sports betting and casino industry.
"Our team has developed the most advanced recommendation engine and real-time messaging features to significantly enhance engagement in live casinos and sports betting."
The product aims to leverage new technology and link with communication channels such as Telegram and WhatsApp to increase customer engagement and operational efficiency.
Features include real-time notifications, AI-driven betting and casino recommendations, and location-based messaging.
The company's goal is to provide players with targeted personalized content by combining different elements.
The product is integrated with player account management systems, which the company says will enhance engagement.
The company states this will enable operators to enhance customer support, real-time score updates, or promotional activities.
Before joining Scoreconnect, Ruggeri had been a senior live casino product manager at Entain since 2016.
After leaving the Ladbrokes-Coral operator, Ruggeri held several gambling-related positions, including serving as an iGaming consultant at Rombo Consulting Sl.
Ruggeri added: "Visitors to the Lisbon SBC Summit will be able to see this technology and its demonstrations at the booth.
"We are just getting started, and I am excited to lead this company and build a successful enterprise."
