Quixant, a global leader in innovative hardware platforms and embedded software solutions for the gaming industry, announced a strategic partnership with Novatrade, a renowned expert in expanding and accelerating the international presence and operations of organizations, with custom products for each expansion phase. This collaboration positions Quixant to better support its clients in the rapidly evolving Brazilian market as sports betting and iGaming become legalized.
By leveraging Novatrade's experience, Quixant's clients will gain a significant market advantage, allowing them to be among the first to launch their games in Brazil when the market is legalized, thus capturing the initial market share and maximizing growth opportunities.
With Brazil about to become a central player in the thriving Latin American gaming and sports betting industry, Quixant and Novatrade are joining forces to provide unparalleled support to organizations entering the Brazilian market. Leveraging their combined experience, the two industry leaders will ensure seamless operational processes, reliable product delivery, and exceptional customer service for Quixant's clients.
The Brazilian gaming and sports betting market is on the verge of significant changes, with online and sports betting markets to be legalized on January 1, 2025. Additionally, the bill (PL 2234/2022) on physical games is expected to be voted on in the coming weeks. Despite some budgetary concerns, the government has secured enough support to move forward with the bill, signaling a strong push to expand the entire gaming industry.
In this rapidly evolving regulatory scenario, Quixant's innovative hardware platforms and embedded software solutions are ready to empower Brazilian game and sports betting manufacturers to create top-tier experiences for customers, giving them a competitive edge in the expanding market. Novatrade's local presence and deep market knowledge will further ensure efficient distribution and local support for Quixant's clients.
By combining Quixant's technological prowess with Novatrade's deep market experience and operational solution - addressing and overcoming the challenges of international expansion in Brazil - clients can expect faster access to products and the power to offer the best customer experience. Whether clients require seamless integration, reliable product delivery, or responsive customer support, this collaboration sets a new standard of excellence.
Patricia Souto Rial, Vice President of Business Development for Spain and LatAm at Quixant, commented: "The legalization of sports betting and online gaming in Brazil, along with developments in the legalization of physical games, represents a game-changing opportunity. We are not only focused on providing the products our clients need when they need them, but also on establishing partnerships that facilitate strategic decision-making and empower clients to achieve exceptional outcomes. We have been diligently preparing, developing teams, structures, and a portfolio tailored to the needs of the Brazilian market".
"The partnership with Novatrade is the final piece of our strategy, allowing clients to be the first to place products in the market and secure their success. Our cutting-edge technologies, revolutionary software, support, and our years of specialized experience in the world of gaming, combined with Novatrade's extensive local experience, will empower game manufacturers to thrive in this dynamic market".
Cyprien Hoffet, CEO of Novatrade, added: "Our collaboration with Quixant is beneficial for the Brazilian sports betting and gaming industry. With many years of experience operating in the region, we have a deep understanding of the local supply chain, operational practices, and cultural fundamentals that are crucial for success".
"Together, we will provide an unmatched partnership, ensuring that gaming cabinet manufacturers and sports betting providers can achieve their goals efficiently and effectively
".
To learn more about how this partnership can help you stay ahead in the Brazilian market, visit www.quixant.com.
Source: GMB
