In the lead-up to a new edition of the SBC Summit, the Business Development Director of TaDa Gaming shared his insights on the goals they have for the event and the games they will present there.
Exclusive interview.- SBC Summit Lisbon will gather more than 25,000 key industry players and all companies are gearing up to shine at the meeting. In the lead-up to the event, Bryam Jacquet, business development director of TaDa Gaming spoke with Focus Gaming News about the company's expectations for the event.
Additionally, Jacquet analyzed the success of the company's recent releases, the prospects of expanding into new markets, and the main challenges the industry currently faces.
What is TaDa Gaming preparing for SBC Summit Lisbon? What are the company's goals before the exhibition?
We want to leverage the hard work we have done to date. 2024 is shaping up to be an important year for TaDa in terms of new products, increased brand awareness, and solidifying our position in Europe and Latin America as a top-tier provider for player engagement and retention.
We are particularly excited about Italy, where we will soon launch our Fishing and Shooting games and we still have many more news to share, so SBC Lisbon is a great event for us in every way.
To date, we have launched more than 30 new games across all genres with enhanced features and unique mechanics, as well as customizable gamification tools, ‘GiftCode’ and ‘Win Card’; moreover, we have obtained gaming licenses from the Swedish 'Spelinspektionen' and the Hellenic Gaming Commission and we are currently awaiting official confirmation from Romania and the UK Gambling Commission.
The result is that we have signed with global and local partners in multiple regulated markets and plan to continue on this growth trajectory.
With more than 25,000 delegates and key players from across the industry attending SBC Lisbon, we look forward to meeting with existing clients and establishing new connections. In this way, we expand our knowledge and opportunities, build trust, and stay ahead of the competition: that's why we invite everyone to meet us at our stand B610 and discover more about our successful products.
Anyone can schedule a meeting by sending an email or simply join us at our stand to participate in our ‘TriLuck’ competition and enjoy the hospitality of TaDa.
What games from your portfolio have you selected to present at the event?
We currently launch a new game every week and have our new game roadmap to present, but we will organize several events at the stand to promote our ‘TriLuck’ series: ‘3 Coin Treasures’, ‘3 Lucky Piggy’, and ‘3 Pots Dragon’.
Since their launch in May and June, these slot machines have quickly excelled in all KPIs, from the number of rounds played to increasing bet levels. While each slot machine displays a different theme, the impact of interactive features, which provide cumulative winnings, plus the possibility to unlock the three features in a single spin for maximum winnings, cannot be underestimated as drivers of the extraordinary success of the games.
We also have our ‘DARKREEL’ series: this is a new direction in 3D cinematic graphics to create a very realistic representation of horror genre films. Our first release, ‘Nightfall Hunting’, offers unique features and maximum winnings of 10,000x in a chilling undead story.
However, our game enhancement tools will also be a key revelation at SBC. ‘GiftCode’ is a one-click gamification tool to reward players and a cost-effective way to increase registration, deposits, retention, repeated plays, and overall loyalty. We tested it across Brazil with some impressive results, including a 95/98 percent acceptance and an average increase of 30,000 new player registrations each month during the trial period.
What important online gaming trends do you think have emerged so far during 2024?
The rise in precise personalization and adaptation of games based on deep data mining has been interesting. We have always attracted those players who have moved from video games to online slots.
The experience and preferences of these second-generation digital natives are driving trends such as NFT and in-game purchases, higher levels of challenges and quests. We can only see this trend becoming more common as new players register and existing players discover the novel and immersive games that personalization brings.
Social and community games are also on the rise for many reasons. We have releases, including ‘Fortune Roulette’ and ‘Crash Goal’, that already offer this capability, with more in production and we see this as a significant growth area.
Multiplayer offerings are also becoming more common. Our fishing and shooting games, especially the recent release ‘Fortune King Jackpot’, really leverage this collaborative gameplay style and we anticipate this will also be a long-term trend through 2025 and beyond.
What innovative features are essential in the games that the company recently launched?
That's an interesting question! The ‘TriLuck’ series relies on the interaction of features that provide cumulative winnings, plus the possibility to unlock the three features in a single spin for maximum winnings, so, literally, this has to be part of every ‘TriLuck’ release.
However, we have recently launched several new features that are exclusive. Using ‘EX’ as a descriptor, such as in ‘EXtra’, ‘EXciting’, ‘EXcel’, etc., depending on the slot, the symbol appears on the reels or players can purchase the feature by clicking on the symbol and this then adds another bonus or layer in the game.
In ‘Nightfall Hunting’, the ‘EX-MATCH’ symbol activates an additional rewards feature, in this case an additional free spin and the possibility to activate a feature upgrade; while in the latest version of ‘Speed Baccarat’, the EX symbol is an entry that adds multipliers to the winnings.
See also: TaDa Gaming presents its latest release: «Shōgun», a slot with a special split symbol feature
At TaDa, our signature is to make features operate together to develop the game. Each release we produce has a series of features of multipliers, wheels of fortune, ‘Hold & Win’, secondary bonus games, etc., but the real innovation comes from their interaction and how this affects both the game and the potential for winnings. So, more than a specific feature, what matters is how the features interact.
What major challenges will TaDa Gaming face in the coming months?
We will face all the usual ones that every igaming business faces: increasingly greater and rapidly changing regulations in many emerging markets; greater competition in an already saturated industry; successfully working with evolving technology across all platforms and staying ahead; and driving and adapting trends to ensure we stay at the forefront of player engagement.
However, at TaDa we are a learning organization and can respond quickly and efficiently. We do our research to comply; we correctly identify player preferences; we prioritize top-tier translation and localization; and we seek to help our players learn and improve their skills to fully enjoy our portfolio.
