It will be celebrated on September 15 and tickets are available at more than 11,000 National Lottery sales points.
Mexico.- President Andrés Manuel López Obrador has called on the public to participate in the Great Special Draw 291 of the National Lottery, which will be held on September 15. This draw will offer cash and in-kind prizes exceeding MX$252m (USD 14,400,000). The prizes include MX$40m (USD 2,285,714) in houses, watches, jewelry, and refunds. Each ticket, known as a "cachito," costs MX$250.
In his statements, President López Obrador highlighted that this will be the last draw during his term and emphasized that all prizes will be awarded. "The novelty of this draw is that all prizes will be awarded. If not all tickets are sold, nothing will remain undistributed. Everything that is won comes from the Institute to Return to the People the Stolen, including legal houses and jewelry, with the goal of continuing to support the people," he highlighted in the media.
See also: A federal judge declared unconstitutional the ban on new casinos and slot machines in Mexico
In the context of the patriotic festivities, the Great Special Draw 291 continues with the historical mission of supporting the most disadvantaged sectors of the population. This event not only offers prizes in kind and cash but also generates funds for the federal government's social initiatives.
The draw is a collaboration between the National Lottery and the Institute to Return to the People the Stolen (Indep). The prizes include houses, cars, jewelry, watches, and cash. Each 250-peso cachito offers the opportunity to win big prizes, and buying more tickets increases the chances of success.
Among the highlighted prizes are:
The cachitos are available at more than 11,000 points of sale of the National Lottery throughout the Mexican Republic, as well as online through alegrialoteria.com.
Hmayak Arakelyan, Director of the Regional Sales Team of Digitain, gave an exclusive interview to Focus Gaming News to talk about the company's upcoming presentation at the SBC Summit.
Exclusive interview.- There is less and less time left for a new edition of the SBC Summit, with the particularity that this year, the event will be held in Portugal and, according to its organizers, will have a number of attendees never seen before.
Digitain will be one of the companies present at the fair, and to learn more about its presentation there, we spoke with Hmayak Arakelyan, director of the regional sales team, who also provided an overview of the achievements obtained by the company so far this year and shared his point of view on what are the keys to attracting the public in an increasingly competitive ecosystem.
Digitain will attend the SBC Summit. What do you expect from this event?
This is the first time that the SBC Summit is held in Portugal, so we expect a lot from it. It also represents a new step for SBC: This edition is bigger and better, and we expect more attendees than ever. The first two days of the fair are complete, and I believe the third day is also about to be booked. Of course, the biggest achievement and result will be the new agreements we will sign at the venue.
We have been shortlisted in four categories of the 'SBC Awards': 'Sports Betting Provider of the Year', 'Platform Provider of the Year', 'Virtual Sports Provider', and 'Multichannel Provider'. These nominations further consolidate our growing reputation and we are confident that they will attract more visitors to our stand.
I think many people will love visiting our beach bar stand, with a nice design, to try our carefully crafted products. The positive feedback we receive from our partners is one of our greatest rewards.
This year they have introduced several products. What will be the highlights of Digitain's presentation at the SBC Summit?
Our presentation for this upcoming SBC Summit has many interesting products. We will present our main products, which include 'Sportsbook', 'Centrivo igaming Platform', 'Paydrom', and 'Virtual Sports'.
This year, we have reached an important milestone by expanding our offering to include affiliate and CRM products. Our Centrivo team has developed innovative solutions that will undoubtedly catch the eye: 'Centrivo Affiliate' and 'Centrivo CRM'.
Our CRM has been designed to meet all the needs of operators. It provides detailed information about customers, allowing our partners to create campaigns targeted at the specific preferences of their players.
'Centrivo Affiliate', on the other hand, complements our CRM and platform with comprehensive reports that facilitate traffic generation. Its automated features make it a highly desirable solution for both affiliate managers and affiliates. Our commitment goes beyond developing new products.
As our partners continue to experience month-to-month growth with our sports betting, it is crucial to maintain their momentum and introduce innovative features. Our nomination for 'Sports Betting Provider of the Year' is a testament to our achievements to date.
One of those achievements is our innovative 'Auto Bet' feature, which allows users to set their preferred odds for certain events and markets. When an odd matches the specified range, a bet is automatically placed based on the user's settings. Additionally, our in-house 'Bet Builder' is now available to all our partners with enhanced features such as league and margin control, providing localized betting experiences.
Attendees will be able to discover all these amazing solutions and products at our stand during the event.
They also secured various deals in different parts of the world during the first half of 2024. What is the current landscape for Digitain in the European market?
Partnerships are essential for us and we value each new addition, as it strengthens our brand. That's why we are proud to have signed many agreements in the European region this year. It has been a year of ecstasy crowned by success.
The partnership with King.rs in Serbia provided us with valuable insights into the market and gaming landscape in Southeast Europe. We are pleased to announce that we have closed another deal in Serbia, which will be launched shortly. Stay tuned for the official announcement.
Our presence extends to Bosnia and Herzegovina, Romania, and, through a licensed partner, Portugal. Of course, we do not plan to stop at the moment; we have ambitious plans for this market, and we will increase the number of partners there throughout the year.
In a sector that is constantly evolving, with new technologies and an increasingly demanding audience, what is the key to offering innovative products that attract the public?
Players must always be at the center of any product. We do it for them. That's why we make sure to serve them and develop solutions that meet their needs. To do this, it is necessary to listen to them and use data to offer them relevant experiences.
Data collection is crucial, and the integration of AI solutions can help when analyzing player behavior, making decisions more accurate. We used to emphasize 'Mobile First', but as one of my partners astutely pointed out, the trend is shifting towards 'Data First- Mobile Second'.
But that's not the only thing we need to be aware of to be successful. We also focus on identifying current trends and following those that can add value to the players.
Do you think it is increasingly difficult to find a balance between simplicity to achieve audience retention and the sophistication and variety of betting options?
We believe that sophistication should never come at the expense of accessibility. The system of our products is increasingly complex in terms of its operation and security. However, we keep the UI/UX as simple as possible to ensure that players can place their bets effortlessly.
