Gannett announces a multi-year strategic partnership with leading sports betting and iGaming operator BetMGM. According to the agreement, BetMGM will become the preferred online sports betting and casino partner of USA TODAY Sports, providing sports betting odds and gaming information through the USA TODAY network covering over 200 local markets across 43 states, with a portfolio of over 300 digital news and media brands.
"We are thrilled to announce our new partnership with BetMGM, a trusted operator in the sports betting domain. As a top-tier partner, our goal is to deliver their trusted sports betting information to our audience of over 44 million sports fans—especially now that the football season has started," said Michael Reed, Chairman and CEO of Gannett. "We believe BetMGM complements our existing partner portfolio and will enable us to further drive audience growth and engagement. We anticipate this partnership will immediately enhance the monetization of our content platform."
The agreement incorporates BetMGM sports betting odds into story and content sharing, featuring game betting odds, money lines, spreads, and over/unders, as well as BetMGM's "Bet Now" feature. BetMGM Sportsbook and BetMGM Casino will be listed as partners in the footer of all USA TODAY Network publications' websites.
Adam Greenblatt, CEO of BetMGM, stated, "BetMGM is honored to partner with Gannett and the USA TODAY Network. Their unparalleled influence locally and nationally allows us to connect with a vast audience. By seamlessly integrating odds and insights into Gannett's content, we enable fans to stay informed and engaged with their favorite teams and games. We look forward to a successful partnership that will ignite passion for sports betting throughout the football season and beyond."
Gambling.com Group will leverage its proprietary advertising technology to offer BetMGM sports betting promotions and expert insights to the USA TODAY Network audience and sports enthusiasts in states where online gambling is regulated.
As BetMGM continues to expand into new markets and launch new features, responsible gaming remains a focus. Additionally, BetMGM is proud to offer resources to help customers play responsibly, including GameSense, an industry-leading program developed and licensed by the British Columbia Lottery Corporation to MGM Resorts. Integrated with BetMGM's mobile and desktop platforms, customers can access the same GameSense experience they increasingly rely on at MGM Resorts hotels nationwide. This complements BetMGM's existing responsible gaming tools designed to provide customers with a fun and safe digital experience.
