Vye previously served as the Marketing and Strategy Director for Entain Plc in Latin America and Iberia (2021-2023). During his tenure at Entain, Vye led the launch of two new brands in the markets, achieving double-digit acquisition growth year-over-year, and ranked among the top five in brand recognition in both regions.
Vye is currently based in Gibraltar, responsible for the strategic marketing plans of LiveScore and Virgin Bet, focusing on driving growth and leading the company's marketing efforts. He will also play a key leadership role within the organization.
Vye has over 15 years of experience, having held senior marketing positions at Entain and JT Group, achieving remarkable revenue growth across multiple industries. His expertise includes managing global and local brands, enhancing market performance, and developing new markets.
Speaking about his new role, Vye stated:
“I am thrilled to join the exceptional team at LiveScore and Virgin Bet. I look forward to driving growth and leading the exciting ongoing marketing campaigns and plans.”
