4Play Gaming describes Lora as a solution that offers "insights to increase profits and prevent potential losses, giving operators a competitive edge in the fast-paced iGaming world." Unlike standard reporting tools, Lora provides actionable recommendations to help operators optimize their business strategies.
Main features include player and bettor retention strategies. Lora analyzes user behavior, identifies high-risk churn groups, and provides targeted retention recommendations, such as free bets, enhanced odds, or personalized promotions for specific player groups.
Another highlight is Lora's event and market performance optimization. By evaluating various sports events, markets, and gaming products, Lora can identify underperforming areas and recommend more relevant alternatives based on player preferences. For example, if a market is underperforming, Lora might suggest promoting popular events or increasing the odds for popular sports events.
Lora also has advanced tools for evaluating the effectiveness of bonuses and promotions. It can check the real-time impact of incentives such as free bets and deposit bonuses, suggesting adjustments to ongoing campaigns or advising operators to stop poorly performing promotions. Whether improving sports betting promotional activities or adjusting casino bonuses, Lora ensures that each incentive aligns with player interests to maximize engagement.
Artificial intelligence also assists in market scanning and promotional strategies, continuously monitoring market conditions, odds, and competitors' offers. Lora suggests tailoring sports betting promotional activities based on player activity and upcoming events, helping operators stay ahead of competitors by offering targeted free bets or adjusting promotions for arbitrage players.
Lora's ability to analyze peak usage periods enables operators to optimize marketing efforts around major sports events, weekends, and off-peak times, thereby maximizing engagement and revenue.
Finally, Lora enhances risk management by flagging unusual betting patterns that may indicate gambling problems or fraudulent behavior, allowing operators to take proactive measures and prevent significant losses.
Josh Shoham, co-founder of 4Play Gaming, stated:
"Lora will amaze the industry and set new standards for how casinos and sports betting are operated. With Lora, operators will gain real-time insights, enabling them to react faster, make smarter decisions, and ultimately increase profitability."
"Lora's deep AI insights, continuous learning, and adaptability make it an indispensable tool for casino operators to maintain a leading position in the competitive market. By offering this game-changing technology, 4Play Gaming lays the foundation for a new era of casino management, where operators rely on AI-driven insights to operate more intelligently, quickly, and profitably."
