Gannett Co., Inc., a leading media and marketing solutions company, has established a strategic partnership with top sports betting and iGaming operator BetMGM. This partnership will last for several years, with BetMGM becoming the preferred online sports betting and casino partner for USA TODAY Sports.
This collaboration encompasses the integration of sports betting odds and information across the entire USA TODAY Network, covering over 200 local markets in 43 states, including more than 300 digital news and media brands.
Integration of betting odds and direct betting features:
Michael Reed, Chairman and CEO of Gannett, expressed his enthusiasm for the new partnership, particularly highlighting its timing with the start of the football season. "We are excited to redefine our partnership with industry leader BetMGM. Our goal is to provide our audience, which includes over 44 million sports enthusiasts, with reliable and comprehensive sports betting information, thereby driving engagement and enhancing the monetization of our platform," Reed explained in the company's press release.
As part of the agreement, BetMGM's betting odds, including odds, spreads, and over/unders, will be seamlessly integrated into the sports content of USA TODAY and other publications within the network. The partnership also introduces a "Bet Now" feature, facilitating direct interaction for users interested in placing bets. Additionally, BetMGM Sportsbook and BetMGM Casino will be prominently displayed in the footer of all publications within the USA TODAY Network.
Adam Greenblatt, CEO of BetMGM, commented on the scope and potential of the partnership. "We are honored to partner with Gannett, a company with unparalleled influence locally and nationally. Integrating our betting odds and insights into their extensive content network allows us to engage with a broad audience of sports fans, enhancing their experience and participation," Greenblatt said. He is optimistic about the partnership's ability to ignite passion for sports betting throughout the football season and beyond.
Commitment to responsible gaming:
In addition, Gambling.com Group will serve the audience of the USA TODAY Network in regions where online gambling is legally regulated, utilizing its proprietary advertising technology to offer BetMGM sports betting promotions and expert insights.
As BetMGM continues to expand its business scope into new markets and launch innovative features, the company remains committed to promoting responsible gaming. BetMGM is equipped with resources to help customers play responsibly, including GameSense, an industry-leading program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Integrated into BetMGM's mobile and desktop platforms, this program provides a reliable and familiar responsible gaming experience that can be used at MGM Resorts properties nationwide. It complements BetMGM's comprehensive suite of responsible gambling tools, designed to provide all users with a safe and enjoyable digital experience.
