Pragmatic Play has broken new ground with its sportsbook product by launching in the UK via DAZN Bet. Customers of this popular betting house in the country can now benefit from pre-game and in-game data, player props, and bet builders, as well as the recent addition of the company's new horse racing product.
Following the successful deployment of the Pragmatic Play sportsbook in Spain last November and in Germany earlier this year, both via DAZN Bet, this latest launch highlights the rapidly growing collaboration between the two companies.
DAZN Bet UK used the advanced Player Account Management (PAM) platform provided by Pragmatic Solutions to facilitate a seamless integration with the Pragmatic Play Sportsbook.
Customers of DAZN Bet UK can now benefit from pre-game and in-game data, player props, and bet builders, as well as the recent addition of the new horse racing product from the betting house.
The launch of the Pragmatic Play Sportsbook in the UK underscores the supplier's position as a leading multichannel provider in regulated markets worldwide and marks a significant milestone in the strategic expansion of its sports betting offering.
Gareth Crook, Senior Vice President of Sports at Pragmatic Play, said: "Entering the UK market with a competitive sports betting product was an initial ambition of ours, and we are proud to achieve this latest milestone soon after launching our horse racing. The UK is undoubtedly the most competitive and mature sports betting market of all".
The extension of Pragmatic Play's partnership with DAZN Bet to new territories and with new product launches strengthens our respective growth plans. So far, the early signs for our launch in the UK are highly positive."
Daniel Berthold, managing director Germany, Austria, UK, and new markets at DAZN Bet added: "Launching our new betting house in the UK is a significant milestone for DAZN Bet and aligns perfectly with our mission to offer an innovative, dynamic, and engaging sports betting experience to our UK customers, building on the solid foundation we established in Spain and Germany".
"This step allows us to bring our unique proposition to the UK and supports our growth ambitions in this highly competitive market".
Source: GMB
