Gentoo Media has announced the extension of its partnership with Betsson Group Affiliates (BGA) for the use of GiG Comply for another year. This agreement further strengthens the ongoing collaboration between the two companies, ensuring that Betsson continues to maintain the highest standards of regulatory compliance in its extensive portfolio of brands.
This is the fifth consecutive year that Betsson will continue using Gentoo Media's automated compliance and brand protection tool, GiG Comply.
GiG Comply is a comprehensive monitoring tool that provides Betsson Group Affiliates with the necessary means to ensure that their marketing efforts remain compliant and meet regulatory demands in various markets.
Rasmus Bank Nielsen, head of GiG Comply, commented: "We are excited to continue our partnership with Betsson Group, one of the leading operators in the industry. The renewal of our agreement, for the fifth consecutive year, highlights the importance of regulatory compliance and the effectiveness of GiG Comply”.
"We look forward to continuing to support Betsson in maintaining the highest standards of compliance in their marketing efforts”.
Shakyra Jonsson, senior manager of affiliate operations and events at Betsson Group Affiliates, added: "We are pleased to extend our partnership with GiG Comply for the fifth consecutive year. As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts are aligned with the diverse regulations of the markets in which we operate”.
“This partnership reaffirms our commitment to protecting our brand while remaining compliant in a rapidly evolving industry”.
Source: GMB
