SIS (Sports Information Services), a leading provider of 24/7 live betting services content, has launched its Competitive Gaming product with Superbet in Europe and South America through the Genius Sports platform. The complete set of eSoccer and eBasketball matches from the H2H Global Gaming League™, totaling over 150,000 events per year, is now available with the Romanian operator.
Superbet will benefit from the increase in betting opportunities provided by the event-based product, which has proven to maximize engagement and margin for operators.
Since its inception in 2008, Superbet has established a strong presence in the Central and Eastern Europe (CEE) region, becoming a leading operator in Romania, Belgium, Poland, and Serbia. The operator offers a diverse sportsbook, featuring constantly evolving sports betting opportunities for its customers.
The H2H Global Gaming League™ from Competitive Gaming sees highly skilled professional players participate in short matches of eBasketball and eSoccer. The competitions are produced entirely in-house in the UK and include tools and features to enhance the customer experience.
It is the only eSports product on the market to have received the Gold Standards from the Esports Integrity Commission (ESIC), the highest possible accreditation created to define unparalleled levels of integrity and safety in the industry, with trained referees overseeing each competition.
The launch of Competitive Gaming with Superbet reaffirms SIS's reputation as a global 24-hour content provider that adds value.
Andrew Kelly, head of commercial partnerships at SIS, said: "The partnership with Superbet is the latest operator deal as we strive to expand the reach of our Competitive Gaming portfolio, leveraging our recent platform partnership with Genius Sports.
"Superbet has an impressive footprint and we look forward to bringing our revolutionary product to bettors across this region".
Ivan Gojic, head of trading products at Superbet Group, added: “Superbet has established a reputation for being an industry champion in the CEE sports betting industry, due to the unique and engaging experience we offer our customers. We are always looking for ways to improve the quality of this experience and increase the variety of betting opportunities we offer.
“The Competitive Gaming from SIS is a proven product with higher quality and variety in terms of content, and we are excited to add it to our offering”.
Superbet is a technology and entertainment company founded in 2008, with the mission of bringing exciting, technology-driven entertainment in sports and gaming to millions of customers around the world.
The Group is present in 12 countries, including commercial markets in Romania, Belgium, Poland, Serbia, and Brazil, and a technology and product innovation center in Croatia.
Blackstone, the world's largest alternative asset manager, made a strategic minority investment of 175 million euros in the company in 2019. As leaders in compliance and best practices, the Superbet Group is a member of the International Betting Integrity Association (IBIA) and the only company that has won the Best Sports Betting Operator award four times at the Central and Eastern European Gaming Conference (CEEGC).
Source: GMB
