It will be held on September 15 and tickets are available at more than 11,000 National Lottery sales points.
Mexico.- President Andrés Manuel López Obrador called on the public to participate in the Special Grand Draw 291 of the National Lottery, which will be held on September 15. This draw will offer cash and in-kind prizes exceeding MX$252m (USD 14,400,000). The prizes include MX$40m (USD 2,285,714) in houses, watches, jewelry, and refunds. Each ticket, known as a "cachito," costs MX$250.
In his statements, President López Obrador highlighted that this will be the last draw during his term and emphasized that all prizes will be delivered. "The novelty of this draw is that all prizes will be awarded. If not all tickets are sold, nothing will remain undistributed. Everything that is won comes from the Institute to Return the Stolen to the People, including legal houses and jewelry, with the goal of continuing to support the people," he highlighted in the media.
See also: A federal judge declared the ban on new casinos and slot machines in Mexico unconstitutional
In the context of the patriotic festivities, the Special Grand Draw 291 continues with the historical mission of supporting the most disadvantaged sectors of the population. This event not only offers prizes in kind and cash but also generates funds for the federal government's social initiatives.
The draw is a collaboration between the National Lottery and the Institute to Return the Stolen to the People (Indep). The prizes include houses, cars, jewelry, watches, and cash. Each cachito of 250 pesos offers the opportunity to win big prizes, and buying more tickets increases the chances of success.
Among the highlighted prizes are:
The cachitos are available at more than 11,000 points of sale of the National Lottery throughout the Mexican Republic, as well as online through alegrialoteria.com.
Kate Puteiko, marketing director of BGaming, gave an exclusive interview to Focus Gaming News before the start of the SBC Summit.
Exclusive interview.- Kate Puteiko, marketing director of BGaming, spoke with Focus Gaming News before the start of the SBC Summit to be held in Lisbon. She mentioned how the company is preparing for the event, its latest game releases, and its partnerships. She also discussed igaming trends and BGaming's plans for the rest of 2024.
BGaming will participate in the SBC Summit in Lisbon, how are you preparing for the event and what are your expectations?
We started preparing for the SBC Summit in Lisbon about two months ago, focusing on every detail to make our presence memorable. This involved developing concepts, crafting messages, and designing our booth. One of the highlights is a new artistic collaboration with a street artist from Portugal. This collaboration will bring a fresh and creative touch to our booth, which, by the way, will be the largest in BGaming's history: 117 square meters!
The booth will showcase characters from our successful data-based game Aztec Clusters, all reinvented in the unique style of the artist with elements of pop art. We are incredibly proud of this project and can't wait to see the reactions.
As for our expectations, we anticipate that the SBC Summit will be one of the biggest and most exciting events in the iGaming industry. We look forward to connecting with new partners, gathering ideas, and hearing feedback from our peers about our products and services.
Could you tell us about the latest game releases from BGaming? Any other product you plan to exhibit at the fair?
Let me introduce you to some of our most notable recent releases! First is Kraken’s Hunger, our first horror-themed slot. This game features adaptable reels, bonus symbols, free spins, and a bonus buy option. Next is Street Power, a casual game where you can only win with three fighter options and retro-style graphics. It's a dynamic twist on the classic fighting game genre. Lastly, Mine Gems offers a new take on the classic Minesweeper. This game combines progressive multipliers with simple mechanics.
Beyond these releases, we are excited about a celebrity-exclusive game that will be launched on Roobet on September 25 and is sure to capture attention. Visitors will also be able to experience our marketing tool B-Rush Challenges and have opportunities to win prizes. Get ready for an action-packed event from September 24 to 26!
BGaming has recently entered the Bulgarian market in collaboration with the operator Inbet. How has the reception been in the country?
BGaming's entry into the Bulgarian market, thanks to our partnership with Inbet, has been positive so far. Local players have shown great interest in our games, particularly enjoying our combination of fun and excellent visuals. Inbet's strong presence in the country has helped us connect with a wide audience and seeing our content so well received is exciting.
We have also just signed a new partnership with Winbet Bulgaria, one of the leading brands in Central and Eastern Europe, further expanding our reach. We are confident that there will be more partnerships as we continue to grow in Bulgaria.
The company has recently launched new promotional tools. What feedback have you received and what do you consider to be customer preferences?
One of our latest promotional tools is BGaming Drops, which emphasizes both ease of use and innovation. Each campaign is tailored to specific events and operators love that it requires no additional effort, prizes are automatically credited to players' balances in any currency. We are preparing for a major Drops campaign with an Oktoberfest theme and are eager to unveil it.
Another tool we are particularly proud of is our B-Rush Challenges. This simple yet effective promotional tool helps casinos attract more players without requiring any complex setup or additional investment. It's easy for casinos to integrate and players can participate immediately. The idea is to attract new players, keep them interested, and ensure they stay.
We have seen great success with it recently. For example, the popular Latin American streamer Jon Vlogs conducted a challenge on the JonBet platform, which attracted 18,000 viewers and nearly 140,000 bets made. The feedback has been encouraging and we are excited to see more casinos use these tools to boost engagement.
What new iGaming trends will emerge in the coming months?
It's always a bit tricky to predict trends in iGaming, but some key areas are likely to gain momentum in the coming months. First, personalized gaming experiences will become even more prominent. Players are increasingly looking for content tailored to their individual preferences and behavior, so we can expect game providers to focus more on creating experiences that have a personal impact.
Lastly, social interaction features are likely to prevail more. We will probably see more emphasis on in-game chats, multiplayer options, and live interactions that mirror social media experiences.
What goals does the company have for the rest of 2024?
For the rest of 2024, the BGaming team is focused on expanding our presence in Spain and Brazil while adding new partners in these markets. We are also working to obtain certifications for Italy, Denmark, the Netherlands, and Sweden. We are currently processing our license for Denmark and hope to make progress in this region soon.
