Kindred has confirmed that its Zero% Mission responsible gambling message will appear on the front of Rangers’ football shirts as part of their partnership extension.
The message links to Kindred’s Journey Towards Zero, the operator group’s aim of achieving zero per cent of its revenue from harmful gambling.
Kindred’s Unibet brand logo will appear alongside the message on the front of the Scottish team’s jerseys, while its 32Red brand – also licensed in the UK – will be the club’s training and warm-up kit sponsor.
EPIC Risk Management, an international gambling harm prevention consultancy, will lead a Gambling and money management workshop available for all Rangers players.
The partnership will continue to fund Rangers Charity Foundation’s Team Talk men’s mental health initiative.
Marking the 10-plus years in partnership, Kindred’s general manager UK, Sam Mead, said: “We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously.
“That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership.”
Karim Virani, chief commercial officer at Rangers, said: “This partnership is the longest running of its kind in British football – and has helped the club enormously over what will be 15 years at the end of the deal we’ve announced today. “Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.
“The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow.”
