The partnership deal between Gentoo Media and Betsson Group Affiliates for GiG Comply has been extended for a further 12 months.
The agreement marks the fifth consecutive year that Betsson will continue to use Gentoo Media’s automated compliance and brand protection tool, GiG Comply.
“We are thrilled to continue our partnership with Betsson Group, one of the industry’s leading operators,” said Rasmus Bank Nielsen, head of GiG Comply said: “The renewal of our agreement, for a fifth consecutive year, underscores the importance of regulatory compliance and the effectiveness of GiG Comply.
“We look forward to continuing to support Betsson in maintaining the highest standards of compliance in their marketing efforts”.
Shakyra Jonsson, senior affiliate operations and events manager at Betsson Group Affiliates, added: “As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts align with the diverse regulations across the markets we operate in.
“This partnership reaffirms our dedication to safeguarding our brand while remaining compliant in a rapidly evolving industry.”
