Pragmatic Play is a leading content provider in the iGaming industry, launching its sports betting product in the UK through DAZN Bet, marking a new chapter.
Following the successful launch of Pragmatic Play Sportsbook in Spain last November and in Germany earlier this year through DAZN Bet, this launch highlights the rapidly developing partnership between the two companies.
DAZN Bet UK uses the advanced Player Account Management (PAM) platform provided by Pragmatic Solutions, enabling seamless integration with Pragmatic Play Sportsbook.
Customers of DAZN Bet UK can now benefit from pre-match and in-play data, player props, and bet builders, as well as the recently added brand-new horse racing sports betting product.
The launch of Pragmatic Play Sportsbook in the UK underscores the company's position as a leading multi-channel provider in globally regulated markets and marks an important milestone in the strategic expansion of its sports betting products.
Gareth Crook, Senior Vice President of Sports at Pragmatic Play, stated: "We have long wanted to introduce a competitive sports betting product to the UK market, and we are proud to achieve this latest milestone following the launch of our horse racing betting product. The UK is arguably the most competitive and mature sports betting market. The collaboration between Pragmatic Play and DAZN Bet will expand into new areas and launch new products, strengthening our respective growth plans. So far, the early signs of our launch in the UK have been very positive."
Daniel Berthold, General Manager of DAZN Bet for Germany, Austria, the UK, and new markets, said: "Launching our new sports betting in the UK is a significant milestone for DAZN Bet, perfectly aligning with our mission to provide innovative, dynamic, and engaging sports betting experiences to UK customers based on the solid foundation established in Spain and Germany. This move allows us to bring our unique proposition to the UK and support our growth objectives in this highly competitive market."
