Customer profiles utilize Blask's advanced AI capabilities to create comprehensive profiles for iGaming users in specific countries/regions. This beta release marks a significant milestone in the company's mission to radically transform data-driven decision-making in the online gambling and betting industry.
Main features of the customer profile:
Detailed demographic segmentation: age, income, employment status, etc.
Behavioral insights: motivations, triggers, touchpoints, and preferences
Specific country/region data: profiles for 34 markets, aiming to cover 100 countries/regions by the end of this year
The core of the customer profile is an innovative data analysis and forecasting approach—Blask AI. This method combines extensive surveys with advanced artificial intelligence modeling. We have collected data on user behavior, preferences, and motivations across various iGaming activities.
The AI model is trained on survey data and industry knowledge through third-party databases, generating detailed, country-specific profiles. The Blask team verifies its accuracy by comparing the output results with the original survey outcomes.
This beta version showcases AI-driven analysis in iGaming, providing detailed classifications of demographics, motivations, and behavioral triggers. Blask plans to continuously refine this tool and intends to integrate RAG technology for more precise insights.
Blask is actively seeking feedback from industry professionals to further refine and enhance the customer profile feature. This collaborative approach ensures that the tool will continue to evolve to meet the specific needs of the iGaming industry.
Blask CEO Max Tesla stated, "We are thrilled to work closely with our partners to validate and improve our methods. Their feedback is crucial in helping us create a tool that truly transforms how iGaming companies understand and engage their audience."
