LoyaltyEngine allows operators to easily configure levels, set rules for earning experience points (XP) and coins, and configure rewards for any activity across any gaming vertical, motivating and encouraging players to unlock exciting rewards.
It incorporates unique gamification elements, including clear upgrade paths and advanced algorithms, to motivate players to improve their rankings and unlock and redeem personalized rewards in a store-based system. These include customized bonuses, tailored promotional campaigns, and exclusive VIP privileges such as branded merchandise and goods.
LoyaltyEngine seamlessly integrates with EveryMatrix's over 30,500 games and more than 330 game studio partners, also providing real-time player behavior analytics and insights.
This means clients can immediately understand the factors driving engagement, and brands can quickly identify high-value participants, enabling them to make data-driven decisions quickly to optimize loyalty strategies.
EveryMatrix Casino CEO Stian Enger Pettersen stated: "LoyaltyEngine will have an immediate EveryMatrix effect on our clients' brands, offering a richer experience through gamification and personalized rewards, strengthening their relationship with players, while benefiting operators through seamless integration and real-time data insights and reporting.
"For years, EveryMatrix has been committed to developing cross-vertical rewards, loyalty, and gamification tools aimed at enhancing client capabilities and elevating player experiences. LoyaltyEngine will continue this proud tradition, providing a high-quality loyalty solution with clear promotion paths and enticing rewards, bringing substantial benefits to our clients and their players."
