O Games Magazine Brasil inaugurates today the GMB Session, a series of exclusive double interviews to discover how to achieve success for associated companies within the gaming sector. Artem Filimonov, public relations director of BetBoom, and Aleksandrs Smetanovs, CCO of Zillion Games, share their approaches and innovations for the new regulated Brazilian iGaming market.
The online provider plans to launch "Muerto Fortuna" and explore instant games, using feedback to adapt its offerings, while the gaming and casino platform focuses on improving products, services, and technology to better meet the needs of local users.
Both highlight the importance of exclusive alliances and the use of personalized strategies to engage and retain audiences in the competitive Latin American segment.
Games Magazine Brasil - What new products or services do the companies plan for the Brazilian market in the coming months? Is there any innovation to highlight?
Zillion Games
: Based on our internal analyses, we understand that Brazilian players have a strong preference for colorful and dynamic slots, with high-quality graphics and engaging animations. In response to this, we are preparing the launch of our new game, Muerto Fortuna. Additionally, we are currently testing instant games and recognize their potential. We will apply innovative approaches in this area. Players should be aware of news about our latest developments.
BetBoom: We are constantly working to improve our products and services for the Brazilian market, focusing on user needs. Our efforts are aimed at enhancing service quality, introducing new technologies, and creating innovative solutions. We are actively developing in the areas of gaming, payment solutions, and data analysis. Our goal is to offer the best experience for users, providing modern and convenient tools that meet current market requirements.
In the coming months, we intend to continue enhancing our offerings to best meet the expectations and demands of Brazilian customers, as well as innovate to remain competitive and relevant in the sector.
How do Zillion Games and BetBoom use feedback from Brazilian players to adjust their offerings? What have you learned about local preferences?
Zillion Games
: At Zillion Games, we actively collect feedback from Brazilian users through our partnerships with operators like BetBoom. This allows us to refine game features, themes, and mechanics to better align with local preferences. As mentioned before, we learned that Brazilian players appreciate fast and visually captivating games. Therefore, we will continue to develop, evolve, and deliver a top-tier gaming experience!
BetBoom: Regularly, we conduct surveys with our players across all channels. Each promotion is accompanied by a small survey at the end, whether by email or on the website. In this way, we understand what users did not like and make changes to the mechanics. Thus, we improve our products and promotions.
What factors must be present for a company to celebrate a partnership with another and what does the company seek in a business partner?
Zillion Games
: Before closing deals, we always assess the reliability of our potential partners. This involves conducting a detailed KYC analysis, requesting up-to-date company information when necessary, and reviewing the market reputation of the partner. We select and establish partnerships carefully, ensuring the same level of diligence across all segments.
BetBoom: We already have many partners and value each of them highly, trying to work together to achieve common goals. Our goal is to build strong and long-term relationships, based on mutual trust and support.
It is important to note that, for us, the key factor in choosing a partner is understanding the direction in which we will work. Depending on specific tasks and objectives, the partnership can take different forms, but the main criteria always remain: reliability, stability, and aspiration for development. Our cooperation is always directed towards achieving success and creating mutually beneficial opportunities for all parties.
What are the goals of the companies for the Brazilian market in the coming years?
Zillion Games
: In the coming years, our main goal for the Brazilian market is to establish ourselves as a leading supplier, partnering with major casinos and operators. We are confident that our reputation for offering engaging and visually impressive gaming experiences will attract the interest of major Brazilian casinos. We look forward to collaborating with operators who recognize the value and quality we bring to the sector.
BetBoom: BetBoom has been operating in Latin America since 2022 and we are positioning ourselves as an eSports betting house with a wide range of sports lines and gaming products. We currently have a license in Mexico and Peru, but we plan to establish ourselves in the LatAm market, with the main goal now being to obtain a local license in Brazil. Obtaining licenses in Latin America plays a key role in the company's international development strategy.
How does your company attract players in this market and maintain their engagement?
Zillion Games
: To capture the attention of Brazilian players, we create games that are not only fun but also deeply resonate with local tastes. We focus on offering high-quality visuals and smooth gameplay, especially on mobile platforms. To keep players engaged, we regularly introduce new content and collaborate with operators to offer personalized promotions that delight and reward our audience.
BetBoom: We define player inactivity by the activity index and reactivate. It is important for us to send reactivation messages to customers who start to 'fall asleep'. But each player has their own comfortable pace: some make several bets a day, while others log in once a week. A universal condition does not fit: if we consider as inactive those who make less than one bet per week, we will be spamming users for whom such frequency is comfortable and we may lose a customer who used to bet every day but has now stopped.
To make reactivation more personalized, we use the Customer Activity Index. This is a mathematical model developed by our analysts, which takes into account the typical user behavior and determines their level of activity.
We do not remove inactive customers with an activity index close to 0 from the database. We reduce the number of messages they receive and only inform them about major promotions to reactivate them.
What are the main opportunities and challenges you see in the Brazilian sector?
Zillion Games
: Brazil presents a fantastic opportunity thanks to its large and passionate community of players. The challenge, however, lies in understanding and catering to the diverse tastes across various regions. We see this as an opportunity to experiment with different themes and innovative game mechanics that appeal to the broad spectrum of Brazilian players.
How does the company plan to differentiate itself in the competitive gaming market in Brazil?
Zillion Games
: Great question! Zillion stands out by focusing on creativity and player experience. We strive to create games that stand out not only in terms of gameplay but also in how they emotionally connect with players. By continuing to push the boundaries of what our games can offer, we ensure that our titles are memorable and distinct in a crowded market.
What new partnerships or collaborations are you considering to expand your presence in Brazil?
BetBoom
: We have opened an office in Mexico City and are strengthening the team with local experts who understand and know the market more deeply. The team is carefully studying the specifics of the region: we monitor competitors, study the needs of the target audience, and participate in local and niche conferences and exhibitions. There are many plans for cooperation, and BetBoom is always open to new and exciting partnerships.
What are the main goals of Zillion Games and BetBoom for Brazil, and how do you plan to achieve them?
Zillion Games: Zillion Games currently has a relatively small share in the Brazilian market. However, we are actively working with major casinos, such as BetBoom, and are focused on strengthening our relationship with BetBoom, as well as establishing partnerships with other major players in the industry. Our goal is to expand our presence and establish a solid position in the Brazilian market.
Source: Exclusive GMB
