The new release from EveryMatrix allows operators to strengthen the bond between players and brands.
Press release.- EveryMatrix has launched "LoyaltyEngine", a set of tools that enables operators to strengthen the bond between players and brands, driving player engagement and retention.
The company conveyed that "LoyaltyEngine" allows operators to easily configure levels, set earning rules for experience points (XP) and coins with the ability to set up rewards for any campaign in any gaming vertical, incentivizing and motivating players to unlock rewards.
"LoyaltyEngine" combines unique gamification elements that include clear progression paths with advanced algorithms to encourage players to rank up and unlock and redeem personalized rewards. These include personalized bonuses, custom promotions, and exclusive VIP benefits, such as branded products.
By integrating with more than 30,500 games from EveryMatrix and over 330 game studio partnerships, LoyaltyEngine also provides access to analytics and insights on player behavior in real time.
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This means that clients can immediately understand what drives engagement and brands can instantly identify high-value players, allowing them to make quick data-driven decisions to optimize loyalty strategies.
Stian Enger Pettersen, CEO of Casino, from EveryMatrix, said: "'LoyaltyEngine' will have an instant EveryMatrix effect on our clients' brands, strengthening the relationship they have with their players by offering richer experiences through gamification and personalized rewards, while equally benefiting operators with seamless integration and real-time data reporting."
"For many years, EveryMatrix has been a pioneer in cross-vertical bonus, loyalty, and gamification tools developed to empower our clients and enhance player experiences. 'LoyaltyEngine' will continue this proud tradition by offering a premium loyalty solution with clear progression paths and attractive rewards that will generate significant benefits for our clients and their players."
