Through this agreement, Paf will leverage the UX and UI services of Shape Games, a company of Kambi Group, in addition to the native sports betting software development kit.
Press release.- Shape Games, a provider of front-end solutions for the betting and gaming industry and part of Kambi Group, has agreed to a long-term partnership with Paf, one of the leading operators in the Nordic countries.
Under the terms of the agreement, which will be carried out through the next-generation sports betting software development kit (SDK) from Shape Games, Paf will have access to the full range of UX development and player engagement services from Shape, leveraging Shape Games' expertise in front-end to enhance its user interface and offer better product experiences.
With this agreement, Paf becomes the latest Kambi partner to leverage the highly customizable front-end technology of Shape Games and its extensive set of customer acquisition services, joining operators such as BetCity, betJACK, BetWarrior, and Svenska Spel.
Martin Mouroux Dam, CEO of Shape Games, stated: "We are thrilled to have signed this agreement with Paf, collaborating on engaging user experiences with one of the leading European operators through our next-generation sports betting SDK."
"Paf was the first Kambi client back in 2010, and it is a fantastic milestone for Shape Games to have deepened the relationship of the Kambi Group with one of its oldest clients," he added.
Sara Björk-Södergård, CIO of Paf, has stated: "We are always looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to boost our customer acquisition capabilities with their fully native front-end technology was a natural choice."
