Sportradar signed a new partnership agreement with Tennis Data Innovations to offer micro-betting on ATP matches.
Press release – Sportradar seeks to further transform the betting landscape with the launch of micro-betting, the new generation of in-play betting products, in major sports, opening new revenue streams for operators.
In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro-betting for ATP tennis matches this October. This exclusive partnership marks a further step in offering bettors more specific and attractive betting options in tennis.
It is worth noting that Sportradar currently offers micro-betting in other popular sports, such as football and table tennis. Micro-betting is a form of live betting that allows operators to offer bets on specific short-term outcomes within a match or event.
Leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will provide operators with a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight different types of micro-bets that are expected to generate approximately 1,500 new betting opportunities per match.
The ATP tennis match micro-bets, exclusive to Sportradar, include:
Karl Danzer, SVP Odds Services at Sportradar said: "The introduction of micro-betting underscores Sportradar's commitment to leading the industry with advanced proprietary technology to offer clients unparalleled opportunities to engage fans and generate new revenue in hugely popular betting sports like tennis."
