Under the agreement, BetMakers will provide SIS race data and video content to SIS-approved clients and affiliates in Australia and New Zealand through integration with BetMakers' betting technology platform, including websites, mobile applications, and pricing applications.
According to the agreement, BetMakers' betting clients in the region will be able to use SIS data and audiovisual services to access horse racing videos and data from the UK, Europe, the Middle East, and the Americas, as well as greyhound videos and data from the UK and Ireland.
BetMakers CEO Jake Henson stated: "We are delighted to continue our long-term partnership with SIS, providing content and data services to BetMakers' betting solution clients in Australia and New Zealand. The close integration with partners like SIS enables BetMakers to provide the racing and betting content our end-to-end platform, embedded solutions, and API clients need, ensuring our solutions continue to offer the broadest global horse racing product suite to enhance player engagement."
SIS Director General Manager for Europe, the Middle East, and Africa, Paul Witten said: "Australia is one of the largest international horse racing betting markets, and our partnership with BetMakers enables SIS clients to obtain customized products suited to their local market needs. We are pleased to assist our racecourse partners in ensuring continued extensive distribution and look forward to working with BetMakers during the agreement period to bring growth to these partners."
