BETER Live, after becoming independent from its parent company BETER, has officially been renamed to ICONIC21.
This transformation marks an important milestone, enabling ICONIC21 to pursue its vision with greater focus. The company is ready to roll out several exciting updates, including more personalized services, faster feature launches, and a greater emphasis on strategic partnerships to drive growth for ICONIC21 and its clients.
ICONIC21 will also expand its product portfolio, offering a wider variety of innovative content and gaming features to attract a broader audience. The company will particularly focus on unique formats and reward features, and will strengthen the live game show segment. Additionally, the company's promotion engine will be upgraded with new tools, enabling partners to conduct highly targeted and effective campaigns.
To support these changes, ICONIC21 has restructured its leadership team, appointing a new CEO who has established close relationships with the existing team through his work at the JKR Investment Fund. The team possesses decades of iGaming expertise, with Alina Popa serving as CCO leading the commercial team, Edvardas Sadovskis as CPO leading product development, and several key positions currently being recruited.
Although the brand reshaping and independence have brought some changes, ICONIC21 is stronger than ever, with an integrated leadership team and ample investment resources. The company will soon launch numerous products, participate in events, and formulate expansion plans, heralding an exciting new chapter.
ICONIC21's Chief Commercial Officer, Alina Popa, stated: "Joining the company during this transformation period, I understand what brand reshaping entails, and I can confidently say that ICONIC21 is ready to succeed. With our excellent team, strategic plans, and unmatched product quality, ICONIC21 will become a leading force in the industry. This journey is extraordinary, and we have now perfected our model and clarified our future direction."
ICONIC21 ambitiously plans to further expand its team, with a product and business roadmap for the coming months filled with exciting developments.