Xtremepush, a provider of CRM and loyalty marketing powered by AI, has penned a strategic deal with white label casino supplier Playtronix to elevate its clients’ personalised marketing campaigns.
As part of the global agreement, Playtronix will utilise Xtremepush’s agile, all-in-one customer engagement platform to deliver real-time CRM and free-to-play solutions to clients.
In turn, the company will also integrate Xtremepush’s gamification and multi-channel engagement tools.
Xtremepush will initially bolster one of Playtronix’s Brazilian clients’ retention and data-driven marketing power, with plans to expand this to other global customers in the future.
The partnership builds on Xtremepush’s growing position as a leader in its field, following a series of deals with high-profile operators such as Playr.Bet, Vibra Gaming and The Pools.
