After renewing the sponsorship for the third consecutive year of the reality show "A Fazenda", Betano, one of the largest betting houses in Brazil, announces the show's host as ambassador. Adriane Galisteu will further strengthen the brand's presence in the entertainment segment with responsibility, one of Betano's policies in Brazil.
With the partnership sealed, the host who is at the forefront of the reality will be responsible for expanding conversations about entertainment and the brand. In addition, Adriane Galisteu will participate in activations related to sports betting, online gaming options, giving voice to Betano for responsible gaming awareness.
“Our commitment is to entertainment, and bringing Adriane to the team of ambassadors reinforces the brand's strategy and increases presence in the segment. We are sure that her authenticity and trajectory are aligned with our values. It will be a very interactive and fun season, on different platforms," declares Betano.
“I am very happy to have Betano with us again. The program has the face of Betano. We can expect big bets and big hits. Now what few people know when they ask me a secret is that when the game starts, I already want to give my guesses. If there's one thing I match, it's with Betano. I believe we have a marriage that can work for many years,” declares Adriane Galisteu.
The agreement with the host, as well as the content and influence strategy, was made in partnership with the agency Wieden + Kennedy SP, which manages the brand and advertising for Betano.
The reality show started on September 16 and will extend until the second half of December, promising a lot of excitement and challenges for the millionaire dispute.
Betano, one of the largest sports betting houses in Brazil, is a brand designed to offer excellent experiences through its platform, available on desktop, laptop, tablet, mobile, and Android app.
It is operated by the Kaizen Gaming group, headquartered in Greece, present in 17 countries, and with more than ten years in the sports betting market.
In Brazil, it sponsors Atlético Mineiro and holds the naming rights for competitions such as the Brasileirão Betano and Copa Betano do Brasil. Moreover, it is present in Europe and South America, with Porto, Benfica, and Sporting (Portugal), Aston Villa (England), Melgar (Peru), in the Torneo Betano and Copa Betano (Argentina), as well as teams in Greece, Cyprus, Czech Republic, and Romania. This year, it sponsored the Copa América and Euro2024.
Source: GMB
