Sportingtech is expanding its services globally and has announced a partnership with the premium event software 23:59. This tool allows operators to customize their offerings based on major global events, without the need for extensive searches. Robert Nevill, Senior Commercial Manager at Sportingtech, commented: 'Operators can now take advantage of great opportunities in Brazil through our feature and developments we are working on'.
The 23:59, with its global consolidation of sports events and holidays, simplifies the planning of successful campaigns, aligned with these events. The system is designed for simple integration, sending alerts that suggest the best times to run campaigns and offering guidance on relevant dates according to the time of year, making the process smooth for operators.
The partnership reinforces Sportingtech's commitment to providing operators with efficient tools to enhance their localized campaigns and reach customers globally, with a special focus on Brazil. This is a growing market, with an expected annual growth rate (CAGR 2022-2027) of 9.11%, resulting in a projected market volume of $40.57 million by 2027, according to Statista.
Robert Nevill, Senior Commercial Manager at Sportingtech, highlighted: “We believe the new tool will help our clients find personalized opportunities to enhance their marketing and promotion activities. Speaking about Brazil, live sports have become a crucial aspect of the entertainment sector”.
He added: “Given the strong passion of Brazilians for football, many companies are competing to win a share of this market, and being aware of upcoming events and holidays can provide a significant advantage in creating more effective campaigns".
“Operators can now capitalize on great opportunities in Brazil through our newest feature and the developments we are currently working on”.
Elad Beni, co-founder of 23:59, also commented on the partnership: “We are very happy with this incredible partnership; knowing the product and the team at Sportingtech, we are absolutely sure that 23:59 will have a great impact on how CRM planning is managed by Sportingtech's clients”.
“The Brazilian market is growing, and we are sure that current and future clients in Brazil will benefit from being a step ahead in how they are approaching their players with top-tier planning”.
Sportingtech is a complete platform that offers retail, sports, casino, and eSports through a modular system and intuitive back office. Over the past few years, it has become a multi-award-winning provider of turnkey betting and gaming solutions, designed for regulated and emerging markets around the world.
Currently, the omni-channel platform processes over 1 billion bets per month, with its sportsbook offering more than 65 sports and over 1,000 betting markets. Its casino includes a portfolio of over 10,000 games, covering slots, table games, live poker, and bingo, provided by more than 100 of the industry's leading design studios.
Source: GMB
