Bally’s has partnered with EPIC Global Solutions to promote responsible gaming practices and raise awareness of gaming’s potential impacts.
The three-year partnership will see EPIC’s lived experience team educate Bally’s partners across the UK and the US as part of their “shared commitment to creating safer and more enjoyable gaming environments”.
The two organisations aim to “set new standards for responsible gaming and create a safer and more enjoyable gaming environment for all”.
Robeson Reeves, CEO of Bally’s Corporation, commented: “Bally’s and EPIC Global Solutions are committed to setting new standards for responsible gaming with a three-year commitment.
“Together, we are creating safer and more enjoyable gaming environments through educating multiple partners in the gaming ecosystem, harnessing the power of EPIC’s lived experience approach in both the UK and US.”
Through the partnership, Bally’s and EPIC aim to emphasise the importance of responsible gaming to “minimise the negative impact of gaming and ensure a more responsible approach within the industry”.
In the US, Bally’s employees will receive training from EPIC’s lived experience team, benefiting those who work on the casino floor or in customer service roles to help them make informed decisions and improve customer engagement “with their wellbeing and enjoyment in mind”.
EPIC and Bally’s will also produce social media and digital campaigns to provide responsible gaming best practice advice and highlight gaming’s potential consequences.
“We are excited to partner with Bally’s to drive positive change in the gaming industry,” added Paul Buck, Founder and CEO of EPIC Global Solutions.
“By leveraging EPIC’s lived experience approach, we can make a significant impact on responsible gaming practices globally.”
Next week’s SBC Summit is taking over Lisbon with 25,000 delegates set to partake in hundreds of events across the Portuguese capital, resulting in a huge economic impact on the city.
Many of the events are part of the SBC Summit and will take place in venues such as Feira Internacional de Lisboa (FIL), MEO Arena, Myriad by SANA Hotel and Casino Lisboa. These events are further supported by multiple dinners and parties organised by both SBC and the participating exhibitors and sponsors.
Spanning four days, from Monday, 23 September to Thursday, 26 September 2024 at FIL, the event will occupy more than 110,000 square metres of exhibition and conference space. It will welcome more than 600 exhibitors and over 600 expert speakers.
A closer look at nine of the major elements to the event, it is no surprise that SBC Summit is rivalling the famous tech conference Web Summit in its impact on the city. Among the elements on show next week include:
SBC Founder and CEO, Rasmus Sojmark remarked: “The response to the SBC Summit has been outrageous. The SBC Leaders Summit is fully booked. Same with the SBC Football Championship at Benfica Stadium. We will have a full house at the Poker Championship. We have an industry record of 1,300 guests at our SBC Awards and more than 5,000 people at our Infinity Lisbon closing party. Everyone who’s anyone will be in Lisbon next week.”
SBC is also bringing several globally renowned names to Lisbon next week to allow delegates to hear their unique perspectives on success or enjoy their talents at Infinity Lisbon. Some of these include:
Sojmark added: “It’s no wonder there has been such a big demand given the big names we are bringing to Lisbon for the SBC Summit. It’s part of our commitment to build the most rewarding experience possible for our delegates.”
Anticipating the demand for the SBC Summit, SBC enlisted locally-based destination management provider Leading.pt to help manage the move to the new location, and the firm has been pleased with the show’s impact.
Leading.pt Managing Partner João Paulo Oliveira declared that the interest for hotel rooms in Lisbon had been impressive for a new event in the city. “It’s been a long time since I’ve seen such strong demand around an event. Lisbon is going to be bouncing with people going to the FIL.”
Get your ticket to the SBC Summit
